Category: Marketing

Me, in a green "Freed Between the Lines." hoodie.

So You Have a Platform; Now What?

And now blogging is — and very shortly became — something people do do because they are ambitious. –Lizzie Skurnick When all is said and done, one of my personal highlights from 2010 will undoubtedly be the “Why Keep Blogging?” panel I participated on at SXSW, partly because it was a great session that was

Me, in a green "Freed Between the Lines." hoodie.

BEA 2010: Maybe it’s just me?

BEA is North America’s largest gathering of book trade professionals, typically attracting between 20,000 – 30,000 people. Book industry professionals who attend BEA include: booksellers (independent, specialty, and chain); book distributors; marketing and publicity professionals; editors, agents; scouts.  BEA is also attended by assorted film and TV professionals and is covered widely by the media

Me, in a green "Freed Between the Lines." hoodie.

Collaboration is the Killer App – #DIYdays

For a writer, it’s an amazing opportunity to leverage the full depth of their creations through a truly collaborative process — ideally starting after the first draft is written, IMO — instead of parceling out chunks of rights for a licensing fee and complete loss of control.

Me, in a green "Freed Between the Lines." hoodie.

Shout-Outs: Lanier, Wendig and the Robots

“The combination of hive mind and advertising has resulted in a new kind of social contract. The basic idea of this contract is that authors, journalists, musicians, and artists are encouraged to treat the fruits of their intellects and imaginations as fragments to be given without pay to the hive mind. Reciprocity takes the form

Me, in a green "Freed Between the Lines." hoodie.

A Quick Note on the Fabled “iPod Moment”

There are millions of books on amazon.com, and on average each will sell around 500 copies a year. The average American is reading just one book a year, and that number is falling. The problem (to quote Tim O’Reilly) isn’t piracy, it’s obscurity. Authors are lucky to be in a business where electronic copies aren’t

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5 Things Books Should Learn From Magazines

Like my favorite writers, the magazines I truly value introduce me to new things, or show me new angles on the familiar, that I’d not have come across on my own. In my own series of posts for Folio: a few months back, I made the point that content + context = value, declaring that magazines that nail the equation will survive. That same math is also valid in the conversation about the future of books.

Me, in a green "Freed Between the Lines." hoodie.

What’s the Curation Algorithm, Kenneth?

I was recently talking with a couple of researchers who observed that the most interesting science isn’t usually in the big name journals, but rather in the mid-tier or even lower-tier publications where really radical thinking and unusual results find their way into the literature. The big name journals are publishing on popular topics well

Me, in a green "Freed Between the Lines." hoodie.

Your Tools Don’t Matter (Or, Why I Love My Job!)

Why is it that with over 60 years of improvements in cameras, lens sharpness and film grain, resolution and dynamic range that no one has been able to equal what Ansel Adams did back in the 1940s? Ken Rockwell, Your Camera Doesn’t Matter First, disclosure: this post is primarily about the day job and is

Me, in a green "Freed Between the Lines." hoodie.

Do Publishers Still Need Authors?

Just as many entrepreneurs no longer need venture capitalists to launch their companies, authors no longer need publishers to publish. Mark Coker, Do Authors Still Need Publishers? Picture this: In the future, as the risks of publishing shift from the publisher to the author, publishers will be able to invest in technologies that allow them

Me, in a green "Freed Between the Lines." hoodie.

6 Reasons I’m Not Following You on Twitter

With some exceptions for family, friends and notable side interests, I primarily follow people and brands that are directly related to publishing, new media and marketing, and am militant about keeping a very high signal:noise ratio in my stream.

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