Why Your Book Will Never Be in Borders
The odds are pretty slim, and not just because they’re on the verge of going out of business: “I market books for a living, so I can tell you an unpleasant truth: the order for any book, from any account, starts at zero,” [Andrew Wheeler, a marketing manager at Wiley] warns. “The publisher’s sales rep
And he has a sense of humor!
[youtube:http://www.youtube.com/watch?v=v5SWQJWm6Tg] “And I got my middle name from somebody who obviously didn’t think I’d ever run for President.” I just got around to watching Obama’s speech at the Al Smith Dinner the other night and it’s funny as hell, taking shots at McCain, Clinton, Schumer, Bloomberg, Giuliani, Wall Street and, most importantly, himself, showing a
Online vs. Print Reality Check
Buried in a glowing American Journalism Review article about the success of The Politico — a politics-only news website that launched a couple of years ago and is getting 25 million page views/month — is the fact that 60% of its revenue comes from its laser-targeted, thrice-weekly 27,000 circ print edition, without which, the site
BroadAcres’ Bustling Business A Boon?
Taxes are pretty much Greek to me, especially property taxes, but as I understand them, a viable commercial tax base is critical for keeping residential property taxes down and is theoretically one of the reasons moving forward on the redevelopment of Bloomfield Center is such a critical issue. (Assuming, of course, that the plan isn’t loaded with the
Thrillerfest: Buzz Your Book
I was only able to make it to one session at Thrillerfest yesterday, but it was one I had a particular interest in as it focused on book marketing, a huge black hole in the industry as the minuscule budgets publishers set aside for it are invariably dedicated to the can’t miss A-list authors while the
Thrillerfest 2008
Thrillerfest kicked off yesterday at the Grand Hyatt Hotel here in New York and I had the pleasure of attending the full day — I’ll be back tonight and most of Saturday — meeting some great people, picking up some interesting books, and taking in some insightful information on the publishing game from the perspective
What a Week
My first week at the new job was a whirlwind that has left me physically and mentally exhausted, not to mention off the internet for most of the week, but I’m feeling oddly energized at the same time. By today at 5pm it still had that “new job” smell — helped quite a bit by my adding a few personal touches to
Hello, March. You’re looking good!
This past Winter has sucked on a number of levels, not the least of which is the apparent Gonzalez Plague that’s been bouncing between the four of us for what seems like three months now. It was India’s turn this weekend — she stayed home sick today after not being able to sleep well with congestion,
Bill Maher does journalists’ job for them
One of the more frustrating things about mainstream media coverage of this year’s Presidential primaries has been their short attention span and preference for the low-calorie sensational stories over the meatier issues of the day. ie: Samantha Power calling Hillary Clinton a “monster” (a comment which, taken in context, is hard to argue to with) is somehow more
Know Hope
April 22nd is a long way off and my nerves are a little bit frayed right now so I’m going to step away from politics for a while here on the blog and focus on some other stuff (see below). For a final bit of perspective on the meaning of last night’s results, I cede the floor to the inimitable Andrew Sullivan: