Teamwork Makes the Dream Work—Random Musings on #WDC19
The weirdest Summer of my professional career came to a surreal close this past weekend as I attended the Writer’s Digest Annual Conference as a speaker and journalist rather than the publisher and marketing director who curated ~80% of the event before my departure in early July. I’m obviously still biased, but overall, it was an invigorating experience—from the amazing keynotes and insightful presenters, to the mini-reunion with some of my all-time favorite colleagues, all survivors of F+W Media’s disastrous bankruptcy process that seems to have ended relatively well… for Writer’s Digest, at least.
Some (More) Personal News: Independence Day
I’ve officially launched Free Verse Media, a strategic marketing consultancy offering actionable solutions for businesses and brands who want to engage audiences across multiple platforms more effectively—in alignment with specific business goals and key performance metrics. I’m taking 25 years of hard-earned experience and going the freelance route (gulp!), looking to work with organizations that value developing genuine relationships with communities in service of a greater good, at least as much as they value generating revenue for stakeholders.
Some (Belated) Personal News: Writer’s Digest
There was no announcement back in August because celebrating a new gig in that context felt wrong, and as subsequent events would confirm, it honestly wasn’t all that clear how long it would last. WD is and always has been a strong brand, but when your parent company is headed towards bankruptcy, the path forward is anything but clear.
Does it [still] spark joy? On Mallory, #ComicsDNA and book publishing.
Thinking about my early days with comics, I realized they were the gateway to my interest in publishing, my first real awareness of people and a process behind the scenes that connected me to the stories and characters I enjoyed so much. I read “regular” books just as voraciously as comics, but Marvel and DC were meaningful brands while book publishers weren’t. I had no idea (and didn’t particularly care) who published Encyclopedia Brown or Stephen King until my first job in a bookstore (at 19 years old), and even then they were just vague corporate logos with no personal relevance.
Subaru, Red Bull and Rabbit Holes—How I Got Sucked into Rally
There’s nothing like the buzz of delving into a new passion and I’ve thoroughly enjoyed my serendipitous and circuitous journey into the world of rally. I’ve also realized my interest in rally had always been hiding just under the surface, an influence on almost everything I’ve ever found interesting about cars—it just took an unpredictable confluence of events to suck me in.
Leadership in Crisis | What I Learned From My FBF
While there are different ways to lead and different styles of leadership, without the ability to develop realistic budgets, communicate consistently and transparently with staff, and define a compelling mission and vision for all to rally around, they’re just meaningless personality traits. If it’s raining outside, don’t sing me “the sun’ll come out tomorrow,” give me a damn umbrella.
From Team Library to the Reading Room
Having spent the last 12+ years helping legacy print brands navigate the digital transition (excepting that 18-month run building DBW from scratch), I’m excited about the opportunity to jump into the digital present with both feet, no print crutch in sight. I still love the magazine industry and have a fondness for print that will never die, but I couldn’t resist an opportunity to help build something in the digital book world that will challenge me in new ways and allow me to expand upon skills that have always been somewhat constrained in print-centric environments.
Unpacking Ta-Nehisi Coates’ Between The World and Me
Between The World and Me, is one of the most important books to be published this decade, surely, possibly even this young century. In context of the long list of tragic events of the past few years (from Trayvon Martin, Eric Garner, and Sandra Bland, to Ferguson, Baltimore, and Charleston), it is timely, but that’s the easy part. It’s the combination of Coates’ framing (a letter to his son) and his raw, unapologetic tone (no white gaze-y appeasement here) that makes it stand out as a singular work that has drawn deserved comparisons to James Baldwin.
Why MLS is better* than the Premier League
Even in defeat, there’s nothing like watching a soccer match in person, but when your side wins, it’s an absolutely glorious feeling, and Friday night’s game was a great reminder of that. From the great beer selection and unexpectedly delicious chicken & waffles with sriracha syrup, to the perfect weather and entertaining result, it was a great night.
How I Could Just Kill a (Virtual) Man
RPGs, simulations, and strategy games are my preferred genres, but I’ve played and enjoyed several shooters that prioritized story over gameplay (BioShock Infinite), explored the moral gray areas of violence as a solution (Spec-Ops: The Line), or whose sci-fi settings simply put things in a less problematic context (Halo). The timing of Hardline’s switch from military fantasy to militarized police fantasy couldn’t possibly be worse, either, in light of the ongoing problems in Ferguson, MO, one of the more egregious examples of a systemic cultural problem in this country that most video games either completely ignore or cynically tap into.