On comics and other pop culture topics, including archived Comic Book Commentary posts from 2005-2007.
Before I go any further with this, I want to establish the three basic principles that will represent the foundation for the Marketing Monday series of columns: 1) Publishing comics is a business, not a hobby; 2) Proftability within 3-5 years, if not sooner, is the goal. 3) The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby [ensuring] profitability. (Investopedia) Last week, I referenced Kevin Stirtz' "Smart Marketing System", a simple, 5-step blueprint for building and implementing a successful marketing plan, and posited it as a good…
ITEM UPDATE: Wonder Woman Spec Script Review Latino Review's El Mayimbe has a preview/review of the Wonder Woman spec script that seemingly helped get Joss Whedon axed from the movie. Overall, a very great read. The writers did their homework. As a comic book character origin movie - it is just as good as Batman Begins. I can see why Silver supposedly took it off the spec market. If I was a betting man, I figure this is the origin story that Warners might stick with. My note to the studio is to not touch the script, leave it intact,…
Talk about when two worlds collide?!! (via The Comics Reporter)The Poem as Comic StripGraphic novelists let loose in our archive.Heightened language--one possible or partial definition of poetry--isn't the first thing one associates with comics. Yet comic book artists take into account the way words appear on the page to a degree poets will find familiar. How many lines should accompany each image? How high should the dialogue balloon float? The ratio of printed words to blank space plays a role in whether a poem or strip succeeds. The best of the daily humor strips (think Peanuts) have produced thousands of…
I have a love-hate relationship with Black History Month, simultaneously appreciating the thought behind it while despising its continued necessity. As such, I'm not planning to make a big deal about it 'round these parts; it's a thing for less diverse sites and blogs to take note of, an opportunity to pay lip service to diversity for the next 28 days before returning to the status quo. (Cynical? Not me!) That said, in light of some recent relevant discussions across the blogiverse, I thought I'd "reprint" the first really good post I ever made here (and to-date, still one of…
This started out as a quick comment over at The Beat, in reference to someone blaming retailers for dim road ahead for the recently canceled The Boys series, post-DC, because retailers will order less copies from the eventual new publisher thanks to the likelihood of lower discounts than they receive from DC.It's a knee-jerk response, and one I've made often in general reference to retailers who focus only on the Big Two, but in thinking about it, I've changed my mind a bit.Marvel/DC-only retailers are like the corner bodega: they stock a basic supply of staple goods from major suppliers…
Reading is fundamental. Don't waste your time reading bad comics out of habit! My weekly look at select comic books being released Wednesday, 1/31/07. The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it. If not, find another one; or try Khepri.com or MidtownComics.com] PICK OF THE WEEK Why Are You Doing This?DC COMICS Batman And The Mad Monk #6 (Of 6), $3.50 Blue Beetle #11, $2.99 Uncle Sam And The Freedom Fighters #7…
Among the myriad challenges comics publishers of all sizes face, one of the biggest -- and most frustrating, personally -- is marketing. Way too many publishers believe that marketing is little more than sending out badly written press releases and snagging previews, reviews and interviews from Wizard, Newsarama, Comic Book Resources, et al. While some recognize industry trade shows and fan conventions as being a necessary part of any marketing plan, few understand what it takes to maximize their presence at such events. Perhaps most astoundingly, many publishers don't even have the sense to invest in a solid web site…
