Obama, I Choose You!
Back in 2004 I discovered an election sim called President Forever via a random Google ad on my old blog, bought it and spent many a late night frustrated over my unsuccessful attempts to lead Dennis Kucinich to simulated victory over Dubya. No surprise, really, but it was still a fun game that nicely married
On the Shelves: 3/7/07
Reading is fundamental. Read what you like; don’t waste your time reading bad comics out of habit! My weekly look at select comic books being released Wednesday, 3/7/07. The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a
Marketing Monday: No-Brainer Marketing Efforts, Pt. II
Wrapping up the subject of Marketing No-Brainers from two weeks ago, the final no-brainer is the PowerPoint presentation — a portable, printable document offering an overview of all relevant information on the publisher and/or product based on the intended audience. This presentation should bring together all of the other elements of the no-brainer puzzle into
Ghost Rider’s Qualified Success and What it Means for DC
With the estimates for its third weekend in ($11.5m towards $94m to-date, domestic) it’s safe to consider Ghost Rider a qualified success as it’s quite likely that it will surpass director Mark Steven Johnson’s previous effort, Daredevil — which topped out at $102m after 22 weeks in release — by the end of next weekend,
On the Shelves: 2/21/07
Reading is fundamental. Read what you like; don’t waste your time reading bad comics out of habit! My weekly look at select comic books being released Wednesday, 2/21/07. The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a
Marketing Monday: No-Brainer Marketing Efforts
Thanks to Adam Kubert, today’s Marketing Monday column will be delayed until later this evening.* So far, we’ve looked at the five basic steps to developing a simple marketing plan and how they specifically relate to marketing comics. Last week, I put forth five specific marketing efforts, no-brainers that every aspiring publisher should be ready
On Soliciting Reviews, Entitlement and Reaction Sheets
“You get what you get, and you don’t get upset.” –Isaac D. Gonzalez, 6 years old An interesting debate broke out over the weekend at Johanna Draper Carlson’s blog, Comics Worth Reading, in response to a post entitled, Stupid Publisher Tricks: Review Copies and Guilt Trips (and its follow-up, Another Argument Against Review Copies), that
Mark Your Calendar: Kids’ Comic Con
A kid-centric comic convention, in the Bronx?!?! Alex Simmons is my hero! Kid’s Comic Con Slated for the Bronx Known for his work as a writer of comics, prose and plays as well as an ongoing series of popular kids comics workshops held around New York City, Alex Simmons announced plans to hold the first
On the Shelves: 2/14/07
Reading is fundamental. Don’t waste your time reading bad comics out of habit! In honor of Valentine’s Day, my weekly look at select comic books being released Wednesday, 2/14/07 is all about the love. No snark; no bad reviews; just the good, might-be-good and hope-it’s-good stuff. As a result, it’s a pretty light read, too!
Marketing Monday: A Simple Plan, Part II
Last week I covered the first three steps of Kevin Stirtz’ “Smart Marketing System”, focusing on a marketing plan’s Goals, Market and Message, and this week I’ll take a look at the final two pieces of this simple but apparently often confounding puzzle: 1. The GOALS or objectives you want to accomplish 2. The MARKET