"The music I write can inspire the artists and writers." Five things for October 12, 2023.
Tag: Advertising
Five Things: July 6, 2023
"How Ya Like Me Now" Five things for July 6, 2023. That's it! That's the excerpt.
Five Things: March 2, 2023
"It's basically Pop-Up Video 3.0." Five things for March 2, 2023. That's it! That's the excerpt.
Penguin Random House’s “Two Percent” Marketing Gambit
Math is important, even in a creative industry like publishing. What numbers are publicly available to establish a clearer picture about PRH’s marketing spend and what it means for authors?
Five Things: September 15, 2022
Five things for September 15, 2022. That's it! That's the excerpt.
Five Things: June 16, 2022
Five things for June 16, 2022. That's it! That's the excerpt.
Five Things: February 3, 2022
Five things for February 3, 2022. That's it! That's the excerpt.
Five Things: April 8, 2021
Five things for April 8, 2021. That's it! That's the excerpt.
Five Things: March 25, 2021
Five things for March 25, 2021. That's it! That's the excerpt.
On Niche Audiences, Immersive Media, and Publishers’ Myopia
How a publisher defines, segments, and prioritizes its audience impacts every decision it makes about every book it acquires, publishes, and markets. As I noted in the new annual report for the Panorama Project, despite the growth in ebooks and audiobooks over the past decade, there are reportedly fewer people reading books today, and fierce competition for their attention and discretionary spending. In the absence of any major consumer research focusing on how book consumption and purchasing behavior has changed over the past five years, there are many unsupported theories attempting to explain why consumer ebook sales plateaued, and then began a gradual decline. Consumer pricing, library lending, and self-publishing are believed to be among the primary factors, while little consideration has been given to the impact of other forms of digital media that have experienced exponential growth—including film, TV, and gaming.