Currently viewing the tag: "Advertising"

Advertising Addiction will be the Death of Magazines (Again)

By On October 10, 2011 · Leave a Comment · In Publishing

Most magazines, print and digital, are little more than advertising platforms whose readers are defined as “targets”, valued in quantity over quality, and when the advertising revenue stream dries up, the magazines usually fold, readers be damned.

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Where’s My Penguin Football Jersey?

By On May 31, 2011 · 2 Comments · In Marketing

The reality is, once the eBook market shakes out in the next year or two and becomes more efficient, the publishing industry will still be the dominant supplier of books people actually pay for. Will the players change? Maybe, maybe not. Will the business model have to change? (drink!) Sure, for some publishers. Same for agents and authors, too.

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The Art of Immersion by Frank Rose

By On February 25, 2011 · 1 Comment · In Reviews

The Art of Immersion is a much-needed bridge to/from Henry Jenkins’ seminal Convergence Culture, as Frank Rose crafts an engaging, insightful overview of how storytelling has evolved in the digital age that’s accessible to all, whether enthusiast or skeptic.

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Shout-Outs: Lanier, Wendig and the Robots

By On January 24, 2010 · 8 Comments · In Personal

“The combination of hive mind and advertising has resulted in a new kind of social contract. The basic idea of this contract is that authors, journalists, musicians, and artists are encouraged to treat the fruits of their intellects and imaginations as fragments to be given without pay to the hive mind. Reciprocity takes the form [...]

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5 Things Books Should Learn From Magazines

By On December 13, 2009 · 23 Comments · In Marketing, Publishing

They show me and tell me about stuff I would never think to look for myself. They take me to places in their pictures that I will never get to but so enjoy looking at. I’ve turned down the corners of many a page after finding places I want to visit, books I want to [...]

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