A couple of jobs back, when I still worked only in marketing, I used to joke around with an ebiz friend about which of us had the bigger “smoke and mirrors” job. I developed media kits, sell sheets and emails to promote our wares, and fought with our emedia department tooth and nail on developing [...]
Buried in a glowing American Journalism Review article about the success of The Politico — a politics-only news website that launched a couple of years ago and is getting 25 million page views/month — is the fact that 60% of its revenue comes from its laser-targeted, thrice-weekly 27,000 circ print edition, without which, the site [...]
I was only able to make it to one session at Thrillerfest yesterday, but it was one I had a particular interest in as it focused on book marketing, a huge black hole in the industry as the miniscule budgets publishers set aside for it are invariably dedicated to the can’t miss A-list authors while the [...]
This past Winter has sucked on a number of levels, not the least of which is the apparent Gonzalez Plague that’s been bouncing between the four of us for what seems like three months now. It was India’s turn this weekend — she stayed home sick today after not being able to sleep well with congestion, [...]
I’m fully prepared for the highly likely possibility that Clinton wins both OH and TX tonight, albeit narrowly, and if so, will rightfully declare that her campaign will continue through Pennsylvania’s 4/22 primary. The “comeback kid” spin will be dizzying, again, for the next 24 hours, despite the reality being that she won’t actually have managed to put much of a dent in the overall [...]
