"How Ya Like Me Now" Five things for July 6, 2023. That's it! That's the excerpt.
"It's basically Pop-Up Video 3.0." Five things for March 2, 2023. That's it! That's the excerpt.
Math is important, even in a creative industry like publishing. What numbers are publicly available to establish a clearer picture about PRH’s marketing spend and what it means for authors?
Five things for September 15, 2022. That's it! That's the excerpt.
Five things for June 16, 2022. That's it! That's the excerpt.
Five things for February 3, 2022. That's it! That's the excerpt.
Five things for April 8, 2021. That's it! That's the excerpt.
Five things for March 25, 2021. That's it! That's the excerpt.
How a publisher defines, segments, and prioritizes its audience impacts every decision it makes about every book it acquires, publishes, and markets. As I noted in the new annual report for the Panorama Project, despite the growth in ebooks and audiobooks over the past decade, there are reportedly fewer people reading books today, and fierce competition for their attention and discretionary spending. In the absence of any major consumer research focusing on how book consumption and purchasing behavior has changed over the past five years, there are many unsupported theories attempting to explain why consumer ebook sales plateaued, and then began a gradual decline. Consumer pricing, library lending, and self-publishing are believed to be among the primary factors, while little consideration has been given to the impact of other forms of digital media that have experienced exponential growth—including film, TV, and gaming.
I don't usually engage in conversations about individual books as the topic du jour is almost always something I haven't read yet or have no personal interest in, but the ongoing conversation around American Dirt sucked me in because it was such a glaring symptom of the industry's underlying illness I've raged about many, many, oh so many, times. Against my better judgement, it's dominated my own Twitter feed for nearly two weeks now, and all indications are it's going to remain a hot topic for a while longer—for better and worse. Also against my better judgement, I decided to consolidate my thoughts into this unexpectedly long, but hopefully coherent, post. Apologies in advance!