“Basically, the best-selling five hundred books each year will likely be published much like Little Brown publishes James Patterson, on a TV production model, or like Scholastic did Harry Potter and Doubleday Dan Brown, on a big Hollywood blockbuster model. The rest will be published by niche social publishing communities.”
Richard Nash, former publisher of Soft Skull, has been making waves ever since stepping down from the acclaimed indie earlier this year to “go all in” and pursue his vision of the future of publishing. Equal parts philosopher and raconteur, his over-the-top performance at BEA’s 7×20×21 panel reminded me of Frank T.J. Mackey, Tom Cruise’s motivational speaker in Magnolia; I fully expected him to start yelling “Respect the READER!” at one point.
He caught some flak as the focal point of my post asking “Is Social Publishing simply Vanity Publishing 2.0?“, not so much because I think he’s actually going into vanity publishing, but because of the various social/digital/ePublishing initiatives I’ve seen popping up lately, Cursor seemed to have the closest thing to a viable business model worth critiquing.
After doing exactly that backchannel, he graciously agreed to a brief interview to shed some more light on the subject and I’m thrilled to have him as the second in a sporadic series of interviews with insightful publishing and marketing professionals – Richard Eoin Nash, Social Publisher.
1) Define “social publishing” in terms the average book reader would understand; no buzzwords, no “organic gurgle of culture”. What is it, and what’s in it for the reader?
“I don’t know if there’s any light at the end of the tunnel for publishers, but I think the future for writers is bright.”
–Maria Schneider, Editor Unleashed
I had the pleasure of working with the Editor Unleashed herself, Maria Schneider, for about 18 months, back when we were both with Writer’s Digest – as Editor (her) and Ad Director (me) – and am happy to still call her a friend despite no longer being corporate colleagues and with more than 600 miles separating us.
Maria is a smart, savvy writer AND editor, who understands the difference between the two, and who fully grasps the integrated world publishing has become, able to speak fluently in print and digital. Her ability to brainstorm new ideas that work from multiple angles without ever compromising her editorial integrity made my job much easier, and her outspoken, engaging personality has always been refreshing.
Her openness to new ideas and engaging personality allowed her to hit the ground running when she left Writer’s Digest last year, immediately launching her own website on October 8, 2008 with a post entitled, “So here’s how I got here…“, adding a forum two weeks later, and never looking back. Since then, she’s been offering near-daily content, featuring inspiring writing prompts and invaluable resources; interviews with successful agents, editors, and authors; and sharing her own hard-won insights with an appreciative and steadily growing community of aspiring and professional writers.
I’m delighted to have her as the first in a new series of interviews with insightful publishing and marketing professionals – 6Qs: Maria Schneider, Editor Unleashed.
It’s been just over six months since you were “unleashed” and went freelance. What’s surprised you, in a positive way, and what hasn’t quite gone according to plan? Read the rest of this entry »
I was only able to make it to one session at Thrillerfest yesterday, but it was one I had a particular interest in as it focused on book marketing, a huge black hole in the industry as the miniscule budgets publishers set aside for it are invariably dedicated to the can’t miss A-list authors while the mid-list and debut authors receive little if any support at all. And that’s for commercial fiction; it’s even worse for literary fiction and poetry, never mind comic books.
M.J. Rose and Doug Clegg have their “Buzz Your Book” format down cold and after a brief introduction that noted how they both got lucky (translation: opportunity met preparation) with what they did for their own books, they explained that, while their successes aren’t necessarily duplicable, they do offer a fundamental model that any author can follow up on. Instead of prattling on in generalities, or offering examples of ideas that can’t be duplicated, they called on volunteers to pitch their own books and then offered specific ideas for them to market them effectively and interestingly.
Sadly, none of the ideas included traditional advertising in writing magazines!
Not all Obama supporters are being driven solely by emotion and recent articles about the “cult-like” aura surrounding his campaign seem to suggest there’s a not-unexpected backlash brewing in the media. The most overt instance of this was probably the FOX News stunt with one of Frank Luntz’ post-debate “focus groups” where several Obama supporters were asked to name a single accomplishment of his and none of them could. Of course, the combination of FOX News and Luntz has about as much credibility as Jay Leno’s “stupid people” quiz show skit, but they’re not the only ones guilty of such disingenous “gotcha” tactics.
There’s a great video clip on YouTube that’s getting a lot of attention right now of an interview with an Obama supporter outside of the Kodak Theater before the debate a couple of weeks ago, and what starts out looking like a weak attempt at a “gotcha” sound bite turns into the kind of moment that rarely gets any play on the evening news:
This kid is much more representative of the majority of people I know who are supporting Obama, and anyone who has primarily been swept up by the undeniable emotional appeal of his message owes it to themselves to learn about what he actually stands for, not just to counter inaccurate assertions about his campaign, but because it’s important to be an educated voter.
