Marketing Monday: A Simple Plan, Part II

Last week I covered the first three steps of Kevin Stirtz' "Smart Marketing System", focusing on a marketing plan's Goals, Market and Message, and this week I'll take a look at the final two pieces of this simple but apparently often confounding puzzle: 1. The GOALS or objectives you want to accomplish 2. The MARKET … Continue reading Marketing Monday: A Simple Plan, Part II

Marketing Monday: First Things First

Among the myriad challenges comics publishers of all sizes face, one of the biggest -- and most frustrating, personally -- is marketing. Way too many publishers believe that marketing is little more than sending out badly written press releases and snagging previews, reviews and interviews from Wizard, Newsarama, Comic Book Resources, et al. While some … Continue reading Marketing Monday: First Things First

On The Shelves: 1/17/07

Reading is fundamental. Don't waste your time reading bad comics out of habit! My weekly look at select comic books being released Wednesday, 1/17/07. The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure … Continue reading On The Shelves: 1/17/07

On The Shelves: 12/13/06

Reading is fundamental. Don't waste your time reading bad comics out of habit! My weekly, semi-informed look at select comic books being released Wednesday, 12/13/06 follows. The full shipping is list available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure … Continue reading On The Shelves: 12/13/06

Delays Ahead for newuniversal?

Newsarama's interview with newuniversal artist Salvador Larroca suggests it might be yet another high-profile series Marvel is unable to ship on time:NRAMA: Could you tell us what was your first impression when you read newuniversal script?SLR: I loved it. It was water clear that Warren Ellis would write a solid script, but I really got … Continue reading Delays Ahead for newuniversal?