Tag Archive

The iPad, Transmedia, and the Future of Publishers

Published on April 7, 2010 By Guy LeCharles Gonzalez

Over 25 years, Apple has earned the privilege of delivering anticipated, personal and relevant messages to their tribe. They can get the word out about a new product without a lot of money because one by one, they’ve signed people up. They didn’t sell 300,000 iPads in one day, they sold them over a few [...]

Shout-Outs: Lanier, Wendig and the Robots

Published on January 24, 2010 By Guy LeCharles Gonzalez

“The combination of hive mind and advertising has resulted in a new kind of social contract. The basic idea of this contract is that authors, journalists, musicians, and artists are encouraged to treat the fruits of their intellects and imaginations as fragments to be given without pay to the hive mind. Reciprocity takes the form [...]

Reflections on, Takeaways from #eBookSummit

Published on December 17, 2009 By Guy LeCharles Gonzalez

“I suppose we could sum up this entire two-day conference under the headline ‘too early to tell.’” –Steve Wasserman (Kneerim & Williams) I attended MediaBistro’s eBook Summit this week and Wasserman’s summation is perfect; consumer book publishing is smack in the middle of the digital transition, and solid answers about how it will all play [...]