The Myth of “Verticalization” – Community Ain’t Easy

As anyone who’s actually worked within a “vertical” knows, whether from a niche consumer or business-to-business angle (or, heaven help them, for a non-profit organization or political campaign), just because a subset of people share a common passion doesn’t mean they’re a single-minded group that can be engaged in one templated way. Every vertical that presents a viable business opportunity is going to have its own sub-communities and overlapping layers, with some often in direct opposition to others.

Spinning Dominoes: Don’t Believe the Hype… But DO Learn From It

Not quite one year to the day it was announced, Seth Godin is shutting The Domino Project down, offering the awkward explanation that “it was a project, not a lifelong commitment to being a publisher of books,” instead of, perhaps, admitting that publishing is harder than it looks if you want to swim at the deep end of the trade pool in the middle of a dramatic transition, as he obliquely acknowledges in many of his noteworthy takeaways.