You Know What’s “Uninspired,” Prof. Galloway? (UPDATED)

By Guy LeCharles Gonzalez / On / In Marketing, Publishing

In the pre-digital days, influential media brands like Cosmopolitan and Vogue were one of the primary gateways for marketers to connect with consumers. They offered an attentive audience that would have been difficult for most marketers to gather without investing heavily in staff and infrastructure. Today, those media brands are no longer primary gateways, and marketers aren’t nearly as reliant on them to reach their desired audience as they used to be as they now have cost-effective tools at their disposal to engage directly with consumers.

Dumb Pipes, Devaluing Content: It’s All About Context

By Guy LeCharles Gonzalez / On / In Marketing, Publishing

In backing down, I suspect Jobs saw the HTML5 on the wall and realized he was fighting a rare losing battle, playing hardball with major content producers whose early, enthusiastic and unabated promotion of the iPad — as inherently a consumption device as has ever been conceived — helped demonstrate its value to consumers. It was, theoretically, a mutually beneficial relationship until his reach finally exceeded his grasp.

DIY’s Great, But WHO Are We Doing it For?

By Guy LeCharles Gonzalez / On / In Writing

“Just do it!” was definitely an underlying theme of the day as the deceptively sexy notion of the “democratization” of content creation and distribution was frequently noted, but I realized towards the end of the day, what was missing was any reference to the issue of access, and the ever-widening digital divide.

BEA 2010: Maybe it’s just me?

By Guy LeCharles Gonzalez / On / In Marketing, Publishing

BEA is North America’s largest gathering of book trade professionals, typically attracting between 20,000 – 30,000 people. Book industry professionals who attend BEA include: booksellers (independent, specialty, and chain); book distributors; marketing and publicity professionals; editors, agents; scouts.  BEA is also attended by assorted film and TV professionals and is covered widely by the media …

Generalization Fail

By Guy LeCharles Gonzalez / On / In Personal, Publishing

When you’re ranting about the evils of “Big Publishing”, it helps to remember that for every My Life Outside the Ring, there’s also Boneshaker, and The Poetry of Pablo Neruda, and the entire First Second catalog! All of those happen to fall under the Macmillan umbrella. I’m not saying publishing isn’t all screwed up right …

eBooks: The False Dilemma

By Guy LeCharles Gonzalez / On / In Publishing

People will continue to read printed books for a long time, just as some people still watch movies on VHS. But the printed book will be “dead” in a few short years in the sense that the bulk of the adoption curve, the pragmatic majority, will have moved on. –Arvind Narayanan, “The death of the …