Transition, transformation, disruption, disintermediation… whichever word you prefer, the publishing industry is undergoing a massive shift that’s being driven by the Internet, with the news and magazine sides arguably a bit further ahead of the curve than the book side, for better or worse, though few major players among them are seeing any light at [...]
In the pre-digital days, influential media brands like Cosmopolitan and Vogue were one of the primary gateways for marketers to connect with consumers. They offered an attentive audience that would have been difficult for most marketers to gather without investing heavily in staff and infrastructure. Today, those media brands are no longer primary gateways, and marketers aren’t nearly as reliant on them to reach their desired audience as they used to be as they now have cost-effective tools at their disposal to engage directly with consumers.
In backing down, I suspect Jobs saw the HTML5 on the wall and realized he was fighting a rare losing battle, playing hardball with major content producers whose early, enthusiastic and unabated promotion of the iPad — as inherently a consumption device as has ever been conceived — helped demonstrate its value to consumers. It was, theoretically, a mutually beneficial relationship until his reach finally exceeded his grasp.
“Just do it!” was definitely an underlying theme of the day as the deceptively sexy notion of the “democratization” of content creation and distribution was frequently noted, but I realized towards the end of the day, what was missing was any reference to the issue of access, and the ever-widening digital divide.
And now blogging is — and very shortly became — something people do do because they are ambitious. -Lizzie Skurnick When all is said and done, one of my personal highlights from 2010 will undoubtedly be the “Why Keep Blogging?” panel I participated on at SXSW, partly because it was a great session that was [...]
BEA is North America’s largest gathering of book trade professionals, typically attracting between 20,000 – 30,000 people. Book industry professionals who attend BEA include: booksellers (independent, specialty, and chain); book distributors; marketing and publicity professionals; editors, agents; scouts. BEA is also attended by assorted film and TV professionals and is covered widely by the media [...]
On Wednesday night, I helped organize and participated in Digital Book World’s second 7x20x21 event at the Bowery Poetry Club, and I had an amazing time! “Return of the Optimists” was co-hosted by the dynamic duo (and two of my publishing partners in crime), Ami Greko and Ryan Chapman, and the other 5 presenters — [...]
When you’re ranting about the evils of “Big Publishing”, it helps to remember that for every My Life Outside the Ring, there’s also Boneshaker, and The Poetry of Pablo Neruda, and the entire First Second catalog! All of those happen to fall under the Macmillan umbrella. I’m not saying publishing isn’t all screwed up right [...]
People will continue to read printed books for a long time, just as some people still watch movies on VHS. But the printed book will be “dead” in a few short years in the sense that the bulk of the adoption curve, the pragmatic majority, will have moved on. –Arvind Narayanan, “The death of the [...]
Just as many entrepreneurs no longer need venture capitalists to launch their companies, authors no longer need publishers to publish. Mark Coker, Do Authors Still Need Publishers? Picture this: In the future, as the risks of publishing shift from the publisher to the author, publishers will be able to invest in technologies that allow them [...]