5 Career Tips to Survive Publishing’s Digital Shift

Transition, transformation, disruption, disintermediation... whichever word you prefer, the publishing industry is undergoing a massive shift that's being driven by the Internet, with the news and magazine sides arguably a bit further ahead of the curve than the book side, for better or worse, though few major players among them are seeing any light at … Continue reading 5 Career Tips to Survive Publishing’s Digital Shift

If Your Business Model is Your Most Interesting Story…

What I most like about Wendig is not that he has one foot firmly planted on both sides of the fence, strategically taking advantage of self-publishing opportunities, while also working the traditional channels. It's that he's a good writer and gives good story. When that's your starting point, business models are simply tools, not useless badges to prop up your sad little ego.

You Know What’s “Uninspired,” Prof. Galloway? (UPDATED)

In the pre-digital days, influential media brands like Cosmopolitan and Vogue were one of the primary gateways for marketers to connect with consumers. They offered an attentive audience that would have been difficult for most marketers to gather without investing heavily in staff and infrastructure. Today, those media brands are no longer primary gateways, and marketers aren't nearly as reliant on them to reach their desired audience as they used to be as they now have cost-effective tools at their disposal to engage directly with consumers.

What is Journalism?

Journalism is more than soundbites or "just the facts, ma'am" but getting "the facts" is a critical first step that involves the kind of research, investigation and perspective few link-bloggers can offer. While people may think they don't care about "journalism," they usually realize that's not the case when the lack thereof leads to things like political scandals, financial disasters, and ill-conceived wars.

Dumb Pipes, Devaluing Content: It’s All About Context

In backing down, I suspect Jobs saw the HTML5 on the wall and realized he was fighting a rare losing battle, playing hardball with major content producers whose early, enthusiastic and unabated promotion of the iPad -- as inherently a consumption device as has ever been conceived -- helped demonstrate its value to consumers. It was, theoretically, a mutually beneficial relationship until his reach finally exceeded his grasp.

BEA 2010: Maybe it’s just me?

BEA is North America’s largest gathering of book trade professionals, typically attracting between 20,000 – 30,000 people. Book industry professionals who attend BEA include: booksellers (independent, specialty, and chain); book distributors; marketing and publicity professionals; editors, agents; scouts.  BEA is also attended by assorted film and TV professionals and is covered widely by the media … Continue reading BEA 2010: Maybe it’s just me?