Currently viewing the tag: "Seth Godin"

Your Entitlement Slip is Showing

By On March 3, 2009 · 4 Comments · In Publishing

Among the most tiresome memes dominating the publishing world right now – memes that I’ve admittedly contributed to at times — the worst are the self-righteous rants about self-publishing, Amazon, and the long-rumored death of print.

There are the writers who think their publishers should be doing more for them while smugly looking down their noses at the writers willing to do it [...]

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Is the Future of Publishing…GOOD?

By On January 26, 2009 · Leave a Comment · In Marketing, Publishing

The bad news in the publishing industry didn’t let up last week as reports of cutbacks and layoffs and dramatically decreased revenues continued to pour in, and TheMediaIsDying tweeted every depressing bit of it, from major publications to small local radio stations, the rare bit of positive news they offered up paling in [...]

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Twitter Tips for Writers

By On January 15, 2009 · 1 Comment · In Marketing

I raved about my former Writer’s Digest colleague, Maria Schneider, a couple of weeks back — towards the end of a long rambling post that no one but my wife probably read — because she’s put together one of the best websites for writers out there at editorunleashed.com.

She’s not [...]

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Is Print Advertising Dead?

By On January 13, 2009 · 5 Comments · In Publishing

Check out @themediaisdying on Twitter for a glimpse at the convulsions of an industry that’s either at death’s door or, for the more optimistically inclined, in the midst of a violent but necessary transformation.

I’ve worked in magazine publishing for 15 years now — consumer, B2B and non-profit — and as [...]

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Blowing smoke, breaking mirrors

By On November 20, 2008 · 2 Comments · In Publishing

A couple of jobs back, when I still worked only in marketing, I used to joke around with an ebiz friend about which of us had the bigger “smoke and mirrors” job.  I developed media kits, sell sheets and emails to promote our wares, and fought with our emedia department [...]

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