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Tag: Seth Godin

Free is wrong for writers; Freemium might not be

Posted on July 6, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

What [FREE author Chris Anderson] is proposing is down somewhere, on the scale of ethics, well beneath Wal-Mart’s policies of no…

Posted in MediaTagged Marketing, New Media, Platform, Seth Godin38 Comments on Free is wrong for writers; Freemium might not be

The Limitations of FREE; Godin vs. Gladwell

Posted on June 30, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

For Anderson, YouTube illustrates the principle that Free removes the necessity of aesthetic judgment. (As he puts it, YouTube proves…

Posted in MediaTagged Marketing, New Media, Seth Godin16 Comments on The Limitations of FREE; Godin vs. Gladwell

Marketing Should be Fun(damental)

Posted on May 7, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Marketers have spammed, lied, deceived, cluttered and ripped us off for so long, we’re sick of it. –Seth Godin I…

Posted in Media, PersonalTagged Baseball, Marketing, Rant, Seth Godin10 Comments on Marketing Should be Fun(damental)

Your Entitlement Slip is Showing

Posted on March 3, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Among the most tiresome memes dominating the publishing world right now — memes that I’ve admittedly contributed to at times —…

Posted in MediaTagged Community, Marketing, Meme, Rant, Self-Publishing, Seth Godin4 Comments on Your Entitlement Slip is Showing

Is the Future of Publishing…GOOD?

Posted on January 26, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

The bad news in the publishing industry didn’t let up last week as reports of cutbacks and layoffs and dramatically…

Posted in MediaTagged Advertising, Marketing, Obama, Platform, Seth GodinLeave a Comment on Is the Future of Publishing…GOOD?

Twitter Tips for Writers

Posted on January 15, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

I raved about my former Writer’s Digest colleague, Maria Schneider, a couple of weeks back — towards the end of…

Posted in MediaTagged Marketing, New Media, Platform, Seth Godin1 Comment on Twitter Tips for Writers

Is Print Advertising Dead?

Posted on January 13, 2009December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Check out @themediaisdying on Twitter for a glimpse at the convulsions of an industry that’s either at death’s door or,…

Posted in MediaTagged Advertising, Marketing, New Media, Platform, Rant, Seth Godin1 Comment on Is Print Advertising Dead?

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Guy LeCharles Gonzalez

“A slant fit.” | Data-informed, never data-driven. Systems thinker. Problem solver. Pro-craft.

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