I’m One Hundred Miles Away, Son…

READY TO STRIKE!

I liked the Gecko for the first year or two, but can’t stand him any more, and the Cavemen were fun until someone came up with the stupid idea to turn them into a TV show. As good as both campaigns were in the beginning, they’re rather overexposed at this point and should really be retired, or at least taken out of heavy rotation.

Warren Wallace, though, is a hoot!  Wherever they found this kid, with his deadpan delivery, precocious personality and my new favorite catchphrase, he’s a winner.

Not that it influences my decisions at all (not usually), but I like companies that I deal with to have smart marketing campaigns and GEICO has had some of the best over the past 10 years or so.

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Written by Guy LeCharles Gonzalez

Guy LeCharles Gonzalez is the Chief Content Officer for LibraryPass, and former publisher & marketing director for Writer’s Digest. Previously, he was also project lead for the Panorama Project; director, content strategy & audience development for Library Journal & School Library Journal; and founding director of programming & business development for the original Digital Book World.