If Your Business Model is Your Most Interesting Story…
“It’s worth too to try to foster a revolution not merely in format or distribution but also in what’s being distributed. If DIY publishing is really going to assert itself, it has to stop mimicking other publishing. Exhort authors to take risks in format and in genre. This is the time to do some really new stuff — go big, get nuts, let what’s going on inside the story be as iconoclastic and rebellious as the means by which you produced that story.”
—The Publishing Cart Before The Storytelling Horse, Chuck Wendig
Boom and amen! There’s way too much self-righteous hubris amongst the DIY set these days, especially from those who have decided they now possess the ONE [PUBLISHING] RING, and any author who decides to pursue the traditional route is an idiot, sucker, willing slave or all of the above.
What I most like about Wendig is not that he has one foot firmly planted on both sides of the fence, strategically taking advantage of self-publishing opportunities while also working the traditional channels. It’s that he’s a good writer and gives good story. When that’s your starting point, business models are simply tools, not useless badges to prop up your sad little ego.
Amazon, et al, may have made it easier to make your books available, but just like traditional publishing, they neither guarantee readership nor mask the stench of one’s self-loathing.
The same applies to traditionally published authors who bash self-publishing. STFU and get over yourself.
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Written by Guy LeCharles Gonzalez
Guy LeCharles Gonzalez is the Chief Content Officer for LibraryPass, and former publisher & marketing director for Writer’s Digest. Previously, he was also project lead for the Panorama Project; director, content strategy & audience development for Library Journal & School Library Journal; and founding director of programming & business development for the original Digital Book World.
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