Get A Clue(train) — Sustainable Digital Strategy for Author Platforms

In reality, markets consist of human beings and the conversations they have with each other, and those conversations can be messy and involve multiple points of influence. For authors trying to develop an effective and sustainable digital strategy, that means you’re not just competing with similar authors and books for readers’ attention—hello, myopic comp titles!—you’re competing with readers themselves and the various channels they use to connect with each other. With the right strategy, though, you're not competing with anyone—you're authentically engaging with and contributing to a dynamic community.

Publishing Diversity Games: Catching Fire

If you're white and work in publishing, the path to creating a more diverse industry that represents the real world is actually a lot clearer than it is for those who are underrepresented. You're the default; you have access and influence and the ability to drive change from the inside. And thankfully, I know many who are doing exactly that and I appreciate their efforts. But what about the rest of us? How can we help drive change in this industry we care so much about, despite it so often not caring all that much about us?

6Qs: Tobias Buckell, Traversing Publishing’s Diverse Fantastic

In the beginning, when I was trying to sell my first novel, I had a weird experience of editors really wanting me to write, sort of magic realism set in the Caribbean, or about recent immigrants with a magical ability (I've had two editors actually give me that logline and ask if I'd be interested in writing that story, but it's just not there for me, I've got other stories still to tell). There was a strong sense that, hey, this is how you can be marketed as a Caribbean novelist.