WE BELIEVE that reading widely and reading fluently will give children the reading stamina to deal with more challenging texts…
Author: Guy LeCharles Gonzalez
Sometimes loud, formerly poet, always opinionated. He/Him.
Guy LeCharles Gonzalez is primarily a marketer by day, but he's worn many other hats over the years. This is his personal website reflecting his personal thoughts and opinions, some of which may have evolved over time. YMMV.
Fragmented Marketing: Making Owls Appealing
“From the Director of 300 and Watchmen” isn’t an ideal tagline for a PG-rated movie aimed at kids.
Wrestling With Words: Defining Transmedia
Ask 5 people what they think transmedia is and you’ll get 10 different answers, all with pretty sound reasoning, most likely based on the industry they work in.
Your Brand is NOT a Community
Back in January, Shiv Singh gave a great keynote presentation, Engaging Readers in the Digital Age, at the inaugural Digital…
A Little Help From Our Friends
NOTE: You may not know that my wife is a special ed teacher, and you may not know that special…
The Godin Situation: Content, Context, Community
Seth Godin’s decision to not publish his theoretical next book(s) via traditional channels has caused a predictable stir amongst the pundit class, with proclamations about “The Death of Publishing” coming from many of the usual suspects looking to scare up page views. Predictably, few have acknowledged the unusually nuanced statement Godin actually made about his situation: “The thing is–now I know who my readers are. Adding layers or faux scarcity doesn’t help me or you.”
Don’t Be a Writer, Be a Creator
And by independence, I mean making a sustainable living, not just self-publishing your book via Amazon or Lulu or Smashwords and declaring yourself an “indie”.