Guy LeCharles Gonzalez

On Branding, Tribes, and Seth Godin Goes Wild

Post author:Guy LeCharles Gonzalez
Post published:September 27, 2009
Post category:Media
Post comments:15 Comments

“If you can just assemble these 30,000, 50,000, 100,000 people who love literary fiction, then you’ve earned the right to be the ringleader, the leader of that tribe—and you’ll never, ever again have trouble selling literary fiction.”

–Seth Godin, How to Fix the Publishing Industry

Seth Godin arguably did not have the Best Week Ever last week, between his ill-conceived Brands in Public initiative, and his controversial talk at a brown bag lunch put together by the Digital Publishing Group here in New York City. Harsh reactions to both raged on Twitter and in the blogiverse, and he quickly walked back his brandjacking project, a brazenly opportunistic social media scam that effectively sought to leverage the real-time web and SEO tactics to extort $400/month from brands looking to control the presentation of their dirty laundry via his Squidoo site.

Between these two incidents, and his ill-advised comments on non-profit organizations and social media a couple of weeks ago (for which Geoff Livingston and Ike Pigott deftly cut him down), I’m starting to think the old man has lost a step.

Or three.

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Testing Smashwords with my Free eBook #wdc09

Post author:Guy LeCharles Gonzalez
Post published:September 25, 2009
Post category:Personal
Post comments:0 Comments

I had the pleasure of attending the first Writer's Digest Conference last weekend and had a blast. Great presenters; great insights; a fun time at the least pretentious poetry slam I've ever been part of that didn't involve teenagers. Work's been crazy the past couple of weeks with some exciting transition happening, but I do intend to do a proper #wdc09 post over on loudpoet.com when I get the time. (ha!) Last night, though, inspired by one of Jane Friedman's presentations, I decided to finally test out Smashwords and uploaded a short echapbook of newish and old poems called Crazy White Devil,…

Using My Powers for Good

Post author:Guy LeCharles Gonzalez
Post published:September 24, 2009
Post category:Personal
Post comments:0 Comments

GOOD poetry, GOOD times. GOOD cause. the louderAUCTION The louderAUCTION supports all of the good work of the louderARTS Project. Proceeds from the event will help our nationally acclaimed team go to the 2010 National Poetry Slam and support all of the good work we do year-round, offsetting the cost of providing workshops, our renowned reading series, and free literary salons. via louderarts.com louderARTS is the evolution of the weekly poetry reading series I founded back in 1998, a little bit louder, now a full-fledged non-profit literary organization that runs some great shows, workshops and events. They have a cool…

Will eBook Exuberance Kill Publishing?

Post author:Guy LeCharles Gonzalez
Post published:September 10, 2009
Post category:Media
Post comments:9 Comments

One iPhone Case To Rule Them All by Photo Giddy

“Originally, we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine. We started to market it that way, and it just took off.”

–Steve Jobs, Steve Jobs on Amazon and Ice Cream

There’s a particularly virulent meme running through the publishing industry that says the only thing keeping eBooks from supplanting print books tomorrow is a great eReader, and that Apple’s long-rumored Tablet is that killer device. Yesterday, another Apple event came and went and, as has happened every single time, there was neither an announcement of a Tablet, nor any mention of eBooks being a critical part of their plans for world domination.

Interestingly, Jobs specifically noted that eBooks weren’t a significant market yet, pointing to Amazon’s continued silence on the actual number of Kindles they’ve sold: “Usually, if they sell a lot of something, you want to tell everybody.”

Two other notable developments popped up yesterday that suggest the hype surrounding eBooks has hit an unwarranted level of “irrational exuberance”: the premature demise of Quartet Books (“there are very few industry best practices“), and Tor.com’s announcement of a POD-based imprint.

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Freemium for writers is two debates

Post author:Guy LeCharles Gonzalez
Post published:September 3, 2009
Post category:Media
Post comments:35 Comments

[This is a guest post by Dan Holloway. His info is at the end of the post.]

The battle isn’t getting people to pay; it’s getting people to read. If they do read, they might not pay. If they don’t read, they’ll never pay.

Writers who use the “freemium” model face two distinct challenges, and the harder one isn’t always the one you think.

What a delightful piece of coincidence that I should be asked to write this blog the day before I headed off to the Reading Festival. My wife and I were going for the headline set by the most important band of the 1990s, Radiohead (sorry, Kurt), who propelled the issue of providing content for free into the public consciousness (sorry, Trent) when they released their album In Rainbows on a set-your-own-price basis; 60% of people chose, in the event, to pay nothing.

A delightful coincidence, but not actually that significant. Radiohead are still the most important band in the world; Trent Reznor is one of the most important figures in [re]shaping the music industry; Stephen King is about the most long-term successful writer on the planet. And Chris Anderson is, well, Chris Anderson. But these are the names that come up again and again in the freemium debate – “look how great they are; see what they did!” on the one hand; “it wasn’t a success, it was a disaster; and the free wasn’t properly free!” on the other.

I want to make two points. First, the exploits of established megastars have nothing to do with the relevance of the freemium debate to new writers. Second, they actually skew the debate rather dangerously, because they focus attention on the wrong challenge, not the one that’s most important to new writers.

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Soda Pop Stop Lessons for Bookstores

Post author:Guy LeCharles Gonzalez
Post published:August 31, 2009
Post category:Media
Post comments:1 Comment

“Thank you very much, Pepsi-Cola, for reminding me that I own my shelf space and I can do anything I want. So I immediately went out and found 25 little brands of soda that were still in glass bottles…”

—John Nese, Galcos Soda Pop Stop

John Nese, proprietor of Galcos Soda Pop Stop in Los Angeles, shows independent bookstores one way they can deal with major publishers and compete with Barnes & Noble, Amazon, etc. — depth over breadth.

I came across a great example of this approach while on vacation a couple of weeks ago, at Adventures Unlimited Books in Cottonwood, AZ, located on North Main Street in the historic part of town. Covering two decent-sized storefronts (maybe 800 sq. feet total?) with a small entrance connecting them that doubles as a seating/reading area, the left side features a modest selection of the kinds of new, recent and notable books across the typical categories that are found in most small, independent bookstores.

The right side, though, is an alternative history, conspiracy theory, sci-fi/fantasy aficionado’s dream, featuring an impressive selection of Adventures Unlimited Press books as well as books from other publishers covering similar topics and territory. It’s about as niche as you can get, sort of a bricks-and-mortar take on Tor.com‘s store, or the book equivalent of Nese’s impressive selection of 500+ sodas not produced by Pepsi or Coca-Cola.

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I am Jack’s scattered priorities and conflicting desires

Post author:Guy LeCharles Gonzalez
Post published:August 27, 2009
Post category:Personal
Post comments:1 Comment

A growing community of writers is participating in an online experiment in crowdsourcing fiction. It’s called #fridayflash, and it can be found via Twitter, Facebook, or by directly visiting participating writer’s blogs. A new #fridayflash happens every Friday, as figured locally, though some folks do post soon after midnight New Zealand time. The idea behind #fridayflash is to get eyeballs on stories—to build that proverbial ‘platform.’ Writers use the power of social networking to gain followers, name recognition, and most importantly, a loyal readership. It seems to be working. From discussions I’ve had with several regular participants most have experienced…