“There are far more underrepresented communities to serve than there are established publishers interested in doing so.”
Author: Guy LeCharles Gonzalez
Guy LeCharles Gonzalez has spent the vast majority of his career in media (primarily magazines and books, physical and digital), and has worn a variety of hats for companies of all shapes and sizes. This is his personal website reflecting his personal thoughts and opinions, some of which may have evolved over time. YMMV.
Comics Publishers Recognize Digital Opportunity
If there’s one area of publishing where the “game-changing” hype around the iPad has substance, it’s comic books. While comics…
The Ideal 21st Century Publisher: A Remix
My fantasy publisher would follow a pretty simple equation: Tor.com + Runes of Gallidon + Book View Cafe + Cursor = Awesome!
Digital Natives and Ebooks: Missing the Point
WE BELIEVE that reading widely and reading fluently will give children the reading stamina to deal with more challenging texts…
Fragmented Marketing: Making Owls Appealing
“From the Director of 300 and Watchmen” isn’t an ideal tagline for a PG-rated movie aimed at kids.
Wrestling With Words: Defining Transmedia
Ask 5 people what they think transmedia is and you’ll get 10 different answers, all with pretty sound reasoning, most likely based on the industry they work in.
Your Brand is NOT a Community
Back in January, Shiv Singh gave a great keynote presentation, Engaging Readers in the Digital Age, at the inaugural Digital…