Everything You Thought You Knew is Wrong

And this is what surprises me. Harlequin, you’re brilliant. You’ve made nothing but all the right steps in all these decades of publishing. You flourish where others founder. You took a great (welcome) leap with Carina, but this? This displays the business sense of a kindergartner.
–Moriah Jovan, Harlequin: Ur doin it rong
How fast is the publishing industry changing?
Two weeks ago, I praised Harlequin for their new digital-only imprint, Carina Press, noting that its business model, while not “new” by any stretch, was a great leap into the future for a traditional publisher to make, especially a well-established leader in its niche. Commentary about the new initiative was mostly positive all around, and purely measured on buzz, its announcement was a PR success.
Last week, they got a noticeably different response to another new initiative, the launch of a self-publishing program under the banner Harlequin Horizons, in partnership with Author Solutions, Inc.. The backlash was fast and furious from both the Romance Writers Association and several outspoken members of the romance community, including Jackie Keesler, whose “Harlequin Horizons versus RWA” post is a must-read.
By almost any definition, last week was a PR disaster for Harlequin, but for authors, it was just the latest sign that everything you thought you knew about publishing is wrong.


