Over 25 years, Apple has earned the privilege of delivering anticipated, personal and relevant messages to their tribe. They can…
Author: Guy LeCharles Gonzalez
Sometimes loud, formerly poet, always opinionated. He/Him.
Guy LeCharles Gonzalez is primarily a marketer by day, but he's worn many other hats over the years. This is his personal website reflecting his personal thoughts and opinions, some of which may have evolved over time. YMMV.
Collaboration is the Killer App – #DIYdays
For a writer, it’s an amazing opportunity to leverage the full depth of their creations through a truly collaborative process — ideally starting after the first draft is written, IMO — instead of parceling out chunks of rights for a licensing fee and complete loss of control.
The Future of Publishing is Bright
Six months ago, Digital Book World didn’t exist. And yet, 48 hours ago I had the honor of giving the closing remarks at the end of our first annual Digital Book World Conference. Simultaneously exhilarated and exhausted, I communicated most of what I’d hoped to say, but I wanted to reiterate and expand upon it here (and share my slides) because it was a message not just for those in attendance, but for everyone working in this industry that I’m so passionate and optimistic about.
Why Keep Blogging? and other SXSW Takeaways
The best blogs are driven by passion, not obligation, and that you can tell when someone is just feeding the machine to maintain their traffic, a la Seth Godin, for whom I often use the hashtag #bloggingtoohard.
Five Highlights from SXSW Interactive
Today is the last day of the SXSW Interactive Festival in Austin, TX, but it wrapped up for me last…
New Think for Old Publishers: SXSWi for the Bookish
This will be my first year attending, and while a few presentations immediately jumped out at me as must-sees (eg: You Are Not a Gadget author Jaron Lanier), I decided to ask other people in publishing why they are going and what/who they are most looking forward to seeing.
On DBW, SXSWi, Upcoming Gigs and Steampunk
You’re losing control of your own destiny. Authors, distributors and readers are getting closer to each other. –Shiv Singh, Engaging…