Commentary on various aspects of publishing and marketing, primarily focused on books, magazines, and social media.
While Epic Mickey can certainly be used as an example of transmedia development, I'd argue that the process only got it half right since there doesn't appear to be an integrated marketing plan in effect.
In the old days, that platform was the physical bookshelf in a brick-and-mortar retailer. Today, it's a combination of email and ecommerce.
Part collectible card game, part treasure hunt, augmented with an immersive online community, Perplex City offers a number of interesting takeaways for anyone wrestling with how and where audience development and transmedia intersect.
The passion and optimism for Troy from some of the people I met was inspiring and infectious, reminding me very much of the community that's gathered around Digital Book World over the past year.
"No licensing fees to Apple means we can pay our creators more while offering readers lower prices."
"There are far more underrepresented communities to serve than there are established publishers interested in doing so."
If there’s one area of publishing where the “game-changing” hype around the iPad has substance, it’s comic books.
While comics have been in digital formats, legally and otherwise, for years, few would argue that Apple’s sleek tablet is the first platform to offer an optimal digital reading and purchasing experience, from comiXology’s innovative Guided View (TM) Technology that powers some of the most popular apps (including Marvel and DC), to the potential for expanding the audience beyond its hardcore, superhero-centric base.