Commentary on various aspects of publishing and marketing, primarily focused on books, magazines, and social media.
All good things do eventually come to an end, and for me, on the heels of an amazingly successful DBW11, I realized I was coming upon a crucial fork in the road, and while the DBW path will surely continue to be an exciting one for those continuing on, it’s one I realized would ultimately take me away from my true passion: Books, Authors, Readers and the myriad connections still to be made between them.
It doesn't matter if you're an aspiring writer, traditionally published or going the DIY route, marketing is every writer's responsibility, and it takes the same level of commitment, dedication and self-discipline as sitting down and actually writing does.
Beyond the sessions, the best part of any conference is being able to spend time talking to smart people from a variety of backgrounds, and both WDC11 and DBW11 are sponsoring fun gatherings to accommodate that.
10 questions writers should be asking as they look ahead to the future of publishing—and where they fit in.
If your core pitch is your "innovative" business model and not what you publish and for whom, your 15 minutes are almost up.
While Epic Mickey can certainly be used as an example of transmedia development, I'd argue that the process only got it half right since there doesn't appear to be an integrated marketing plan in effect.
In the old days, that platform was the physical bookshelf in a brick-and-mortar retailer. Today, it's a combination of email and ecommerce.