The Atlantic, Electric Literature, and the Digital Future
If your core pitch is your "innovative" business model and not what you publish and for whom, your 15 minutes are almost up.
Commentary on various aspects of publishing and marketing, primarily focused on books, magazines, and social media.
Fragmented Marketing: Making Mickey a Transmedia Epic
While Epic Mickey can certainly be used as an example of transmedia development, I'd argue that the process only got it half right since there doesn't appear to be an integrated marketing plan in effect.
Amazon vs. Google: Seth Godin Wins
In the old days, that platform was the physical bookshelf in a brick-and-mortar retailer. Today, it's a combination of email and ecommerce.
Perplex City: Learning From an ARG
Part collectible card game, part treasure hunt, augmented with an immersive online community, Perplex City offers a number of interesting takeaways for anyone wrestling with how and where audience development and transmedia intersect.
Audience Development, Beer, Books and Optimism (#smbtv)
The passion and optimism for Troy from some of the people I met was inspiring and infectious, reminding me very much of the community that's gathered around Digital Book World over the past year.
Dark Horse Circumvents iTunes, Plans to Sell Direct
"No licensing fees to Apple means we can pay our creators more while offering readers lower prices."
Gigs, Gongs and Granules
"There are far more underrepresented communities to serve than there are established publishers interested in doing so."