Part collectible card game, part treasure hunt, augmented with an immersive online community, Perplex City offers a number of interesting takeaways for anyone wrestling with how and where audience development and transmedia intersect.
Category: Media
Commentary on various aspects of publishing and marketing, primarily focused on books, magazines, and social media.
Audience Development, Beer, Books and Optimism (#smbtv)
The passion and optimism for Troy from some of the people I met was inspiring and infectious, reminding me very much of the community that’s gathered around Digital Book World over the past year.
Dark Horse Circumvents iTunes, Plans to Sell Direct
“No licensing fees to Apple means we can pay our creators more while offering readers lower prices.”
Gigs, Gongs and Granules
“There are far more underrepresented communities to serve than there are established publishers interested in doing so.”
Comics Publishers Recognize Digital Opportunity
If there’s one area of publishing where the “game-changing” hype around the iPad has substance, it’s comic books. While comics…
The Ideal 21st Century Publisher: A Remix
My fantasy publisher would follow a pretty simple equation: Tor.com + Runes of Gallidon + Book View Cafe + Cursor = Awesome!
Digital Natives and Ebooks: Missing the Point
WE BELIEVE that reading widely and reading fluently will give children the reading stamina to deal with more challenging texts…