Commentary on various aspects of publishing and marketing, primarily focused on books, magazines, and social media.

Review Roundup: 1/08

Last year I was invited to join Amazon Vine, the online behemoth’s slick new marketing program that enables publishers (and other companies) to provide free review copies of their books (and other products) for a group of Amazon-selected reviewers, pretty much ensuring a lot of independent user reviews for the participating products. The program lets reviewers select up to 2 products from a pretty varied list each month, and you cannot have more than 2 unreviewed products at any time, so while there’s no guarantees (or requirements) that the reviews will be positive, the setup ensures that the products are actually getting some buzz for the effort from “influential” users.

I’ve been casually reviewing things on Amazon since 2000, breaking into the top 5,000 a year or two ago — which is where I was when I got the invitation — and am currently ranked #3,872 for my 103 reviews and the 782 helpful votes they’ve received.

So far, I’ve reviewed four books through the Vine program — two very good and two not at all — all but one of which I chose primarily on the basis of the marketing copy and/or subject matter:

Gods Behaving Badly by Marie Phillips (2 stars)
“Sitcom approach ruins intriguing premise”

Lush Life: A Novel by Richard Price (5 stars)
“Vibrant, compelling read”

Hundred in the Hand by Joseph M. Marshall III (4 stars)
“Excellent, despite a couple of missteps”

Franklin the Fly by R.O. Blechman (2 stars)
“Pretty pictures can’t save too slight story”

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Are You a Bad Monkey?

Well, are you? Matt Ruff has written three of my favorite books, including one of my all-time favorites, Fool on the Hill. One of the coolest birthday presents I ever received was a signed copy of his Sewer, Gas and Electric [Whoops!] Fool -- Salomé actually mailed my dog-earred copy to him and he signed it and mailed it back! I'm a terrible fan, though, as I didn't realize his latest book, Bad Monkeys had been released yet. It's now on my wish list and I'll be ordering it this weekend. You should do the same! Side note: His website…

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On Comics, Pokémon and Storm Hawks

Other than the occasional review at Amazon — or even less frequently, at PopCultureShock — it’s been a while since I’ve written about comics. After 2.5 years of being ankle-deep in the industry, writing reviews, interviews, commentary and the occasional news piece, I really don’t miss it at all. While I’m still reading comics, my weekly trips to Midtown Comics have become monthly trips, at best, and my pull list has shrunk considerably to the point where I barely meet their 10-title minimum. Last time I was there, right before New Year’s Eve, I picked up six weeks worth of comics, including the Satchel Paige graphic novel (review coming soon), and spent less than $25 with my discount, which my wallet definitely appreciated. (My liver, which is bearing the brunt of that redistributed cash flow, not so much.)

One thing I really don’t miss is tracking the 150+ comic book websites and blogs I used to read regularly to stay in the loop. Some of the best/worst highlights were the times when comics “professionals” would get caught up in some ridiculous flame war with a fan or pundit, usually over something incredibly petty and stupid. For instance, the apparently revived and reconceived MurderShow.net, tipped me off to a post at NEWSarama where notoriously thin-skinned Marvel Comics writer Dan Slott reveals he has a bit too much time on his hands.

As these things typically go, it’s a relatively minor dust-up, but it’s the kind of thing that certainly doesn’t win a creator any new fans and could prove off-putting to existing fans who are already frustrated with Marvel for myriad reasons. It’s also not the best approach for a B-list writer like Slott who has a small, rabidly loyal fanbase but is still looking for a breakout run on a top-selling series to push him onto the A-list. The thrice-monthly Amazing Spider-Man will presumably offer him that chance, but as one of four B-list writers who’ll be churning out editorially mandated storylines, partnering with much higher profile artists, that’s not really the best recipe for a breakout performance.

Other random thoughts on comic-related stuff:

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Borders’ Open-Door Poetry

Borders -- partnering with The Student Publishing Program, one of the top high school writing programs in the country -- has launched an interesting new online program promoting poetry called Open-Door Poetry: "Open-Door Poetry" is for anyone who has ever wanted to communicate to others in some way while opening the door for viewers to become active participants. Each compelling episode features seven to 10 "spoken-word" and "academic" poets giving writing advice or reciting poems live from locations ranging from the streets and rooftops in New York City to the living room in the home of the poet. Each episode…

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Spindle State of Mind

It’s kind of hard to believe it’s 2008 already and that Spindle‘s official launch is less than 36 hours away!

I spent a lot of time this weekend preparing the content for Tuesday’s update, sending off the last of a handful of acceptances and rejections, the latter of which have gotten no easier since the first one — though my basic rejection letter has gotten a lot nicer, if more impersonal — especially when it involves people I know personally.  One of the biggest differences between running a reading series vs. a publication is that the latter is less welcoming by definition as there is no open mic. Whatever I accept for publication is not just a reflection on Spindle and myself, it’s also a reflection upon everyone else whose work I accept and I want to ensure that Spindle is viewed as a quality outlet for a variety of work and not someplace that publishes just anybody. It’s something I take very seriously and can make for some awkward moments when rejecting people I know and respect.

Some acceptances and rejections happen immediately upon first reading, and some I come back to several times over a few weeks, or more. Most are purely my call while some poems get passed on to my editors for their opinions — and some, eventually, will come directly from their own solicitation efforts — especially when it comes to certain forms as I am not a big fan of formal poetry. Or rhyming. That said, I bring the spirit of the open mic to my reviewing of submissions, being as open to everything as I reasonably can be, and have already published a few poems that at first glance I wouldn’t have thought I’d liked.

All in all, the “soft launch” has worked out better than I hoped it would as the past six months of tweaking the site — first behind-the-scenes and then, as of September 12, 2007, live with regularly updated content — have paid off not only in it being ready for primetime on January 8th, but in there being more strong content already posted than I imagined I’d have at this point.

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Sometimes, absence makes the heart go wander…

[x-posted from PopCultureShock] What happens when the "maybe we just need a little space" trial separation makes you realize you're actually happier apart and have no interest in getting back together? Well, if you're me and writing about and reviewing comics on a semi-regular basis is what you needed a break from, you stall one more month hoping for the good feelings to return before finally acknowledging the truth and writing the requisite farewell post for the 3-5 people who might still care. In other words, it's officially "adios" for good this time! To the comics internet, at least. I'm…

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On Jodi Picoult, Writing, and Platforms

The two morning sessions I attended were about breaking into magazines and an overview of sales & marketing in the book industry, the former of which was more of a refresher course while the latter filled in a lot of the gaps where things are different in periodical publishing, which is where my background is. One common thread popped up in both sessions that I thought was really interesting, though: platforms.

Continue ReadingOn Jodi Picoult, Writing, and Platforms

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