Marketing Monday: A Simple Plan, Part I
Before I go any further with this, I want to establish the three basic principles that will represent the foundation for the Marketing Monday series of columns: 1) Publishing comics is a business, not a hobby; 2) Proftability within 3-5 years, if not sooner, is the goal. 3) The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby [ensuring] profitability. (Investopedia) Last week, I referenced Kevin Stirtz' "Smart Marketing System", a simple, 5-step blueprint for building and implementing a successful marketing plan, and posited it as a good…