Your Tools Don’t Matter (Or, Why I Love My Job!)
Why is it that with over 60 years of improvements in cameras, lens sharpness and film grain, resolution and dynamic range that no one has been able to equal what Ansel Adams did back in the 1940s?
First, disclosure: this post is primarily about the day job and is a total sales pitch for Digital Book World. If you follow me on Twitter, you’re probably already aware of my connection to it, but this is the first time I’m explicitly writing about it here.
As I’ve noted before, I’m very optimistic about the future of what I call the community service of publishing, and the underlying mission of Digital Book World is to get past the hype surrounding the digital toys du jour and provide real strategies for consumer publishers to transform their business models and thrive in the digital age. It’s not about eBooks or Twitter or any other tree in the forest–it’s about the fundamental strategies publishers need to profitably maximize their assets in the short term while developing and executing a digital strategy for the long-term.
I’m very excited about this Conference for a number of reasons, not the least of which is that I’m playing several roles, from Audience Development and Sponsorship Sales, to managing the DBW blog, to programming our series of free webinars that kicked off with last month’s The Truth About eBooks: Devices, Formats, Pirates (Oh, My!).
But the main reason I’m excited about it is so much simpler: I’m getting to work on something that I’m truly passionate about and fully believe in, and am in on the proverbial ground floor.