Guy LeCharles Gonzalez (aka glecharles) (aka loudpoet)

An arm with a tattoo: "I was made for the library, not the classroom."

Stop Interrupting; Listen, Engage, Earn Attention

Youre not listening anyway. by MadRussianPhotography
You're not listening anyway. by MadRussianPhotography

You know the stereotype of the guy on the first date who can’t stop talking about himself, only to wonder why he doesn’t get a kiss at the end of the night, never mind a second date?

That guy is like advertising.

In the latest flare-up of the “print is dead” debate, Michael Josefowicz’ provocative article for MediaShift entitled “The Fallacy of the ‘Print Is Dead’ Meme” has generated some interesting feedback, partly for daring to counter the meme, and partly for clinging to the ad-supported model that has pushed many newspapers and magazines onto the endangered list:

[T]o extrapolate from personal experience to a statement about what is going to happen in the world doesn’t work. But that’s exactly what many of the people foretelling the death of print are doing.

That’s because most of the public discourse tends to be dominated by information junkies and there is little doubt that if you’re an information junkie, the web is the way to go. But the reality is that info-junkies are only a small tribe. They consume the news at a prodigious rate and the web is the fastest way to satisfy their appetite. Thus, they’re also the most vocal tribe — so it’s easy to get the impression that theirs is the most widely held conclusion. But if you listen to some of the discourse, it soon becomes apparent that it’s only one way to look at it…

Because every business understands the value of print advertising, the trick is only to make the buy for a print/web ad combo easy and affordable.

Responding to MediaBistro’s highlighting of the article, I noted: “I agree with Josefowicz that print isn’t dead, but he’s wrong about advertising; that ship has sailed. Interruption IS dead.”

(more…)

Continue ReadingStop Interrupting; Listen, Engage, Earn Attention
An arm with a tattoo: "I was made for the library, not the classroom."

Spindle: New Content for April

Spindle Magazine: A New York State of Mind
Spindle Magazine: A New York State of Mind

Things were looking dicey for April — I’m still almost a week behind on NaPoWriMo, not to mention the craziness of the real world — but I managed to post some new content before the calendar turned, with great poetry from Erica Miriam Fabri and micro-fiction from James Bezerra and Dominic Preziosi.

Check them out at: http://spindlezine.com

Also, be sure to poke through the archives and revisit some great features like “Love, New York Style” and an interview with WORDS IN YOUR FACE author, Cristin O’Keefe Aptowicz.

OTHER UPDATES:

You do know Spindle has a spanking new Facebook Page now, right?

Next month, I’m hoping to get our columnists back up and running again, as well as to start catching up on the growing backlog of 2009 submissions. (I’m finally completely caught up on everything Spindle-related from 2008, except for the columns.) I’m also going to have a great special feature that came out of the Acentos Writers Workshop I facilitated this past Sunday.
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Continue ReadingSpindle: New Content for April
Photo by Eugenio Mazzone on Unsplash

Tone Deaf Publishers Need Savvy Writers

In response to a question about lessons they'd learned from the failure of a book to sell as well as expected — something that was acknowledged several times as being the norm not the exception — one offered an example of an unnamed book that the stars had seemingly all aligned for: it was a great book the editor loved, that their publisher believed was going to be a hit, that got great reviews from all of the major mainstream outlets... and it flopped. In the final bit of unacknowledged irony, one of them briefly noted that examples of successful self-publishing were rare and magical.

Continue ReadingTone Deaf Publishers Need Savvy Writers
An arm with a tattoo: "I was made for the library, not the classroom."

Poem-A-Day Challenge: Days 20-22

I’m way behind again, the furthest yet, and am “cheating” a little bit to catch up by going with only one of the PAD prompts I missed (Day 21) and two from the Acentos Writers Workshop I facilitated today. I’m still commited to making 30/30 by the end of the month, but from here on they might not all be via the PAD prompts, which isn’t necessarily a bad thing.

Prompt: Pick a place and an emotion; personify the former using the latter.

Prompt: Write a poem about a paradox.

Prompt: “Two for Tuesday”: Write a haiku, or write about the haiku.

YANKEE STADIUM CRIED

As its replacement evolved
from good intentions to boondoggle
the House that Ruth built and Dent furnished
looked across the street and shed
no tears, confident that its memory
would live on in the hearts
of the true fans who can’t afford
to embrace something new.

(more…)

Continue ReadingPoem-A-Day Challenge: Days 20-22
An arm with a tattoo: "I was made for the library, not the classroom."

Bursting the Social Media Bubble

Bubble yum by flowers & machinery
Bubble yum by flowers & machinery

THE_REAL_SHAQ

How can u b an expert without legitimate knowledge or legitimate experience Shaq oneal
about 9 hours ago from TwitterBerry

It’s been fascinating watching the odd, mostly one-sided battle going on between so-called social media experts and traditional marketing and PR professionals, as the former continue to pound their virtual drums on a daily basis about how they’re the future and without their expertise, companies are doomed to failure.

DOOMED!

I wrote about the need for some perspective a couple of weeks ago in “Attack of the Social Media Gurus“, and have been tracking the growing backlash there with links to relevant articles as they pop up — including one of my favorites from Ad Age featuring Unilever Chief Marketing Officer Simon Clift’s wise observation: “Social media is not a strategy. You need to understand it, and you’ll need to deploy it as a tactic.” — but a recent comment by social media “rock star” Chris Brogan really rubbed me the wrong way, giving flashbacks to the explosion of the first dot.com bubble, and underscoring one of the main reasons some marketers, and the executives they report to, are reluctant to fully embrace social “media”.

Shaquille O’Neal, of all people, pretty much nailed it last night on Twitter with the aforementioned tweet.

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Continue ReadingBursting the Social Media Bubble
An arm with a tattoo: "I was made for the library, not the classroom."

Upcoming Gigs: Panel, Workshop, Evolution

Upcoming Gigs

I don’t do many events these days beyond the random open mic appearance at louderARTS or Urbana, so I’m very excited about these two gigs this week, the NY Round Table Writers’ Conference and Acentos Poetry Workshop, as well as the Conversational Marketing Summit I’ll be attending in June.

NY Round Table Writers’ Conference

Friday, April 24th: 3:15 – 5pm

The Technofile: Online Writing and Blogging
Popular online literary website writers and bloggers come together to discuss the online writing outlet.

  • Guy LeCharles Gonzalez- Spindle Magazine
  • Pamela Skillings- About.com
  • Rebecca Fox- MediaBistro
  • Julie Trelstad- Plain White Press
  • Roy Sekoff- Huffington Post, moderator

Acentos Writers Workshop

Sunday, April 26th: Noon

Workshop – Guy LeCharles Gonzalez

The Acentos Writers Workshop was established with the purpose of nurturing the newer voices in the poetry community. With writers from across several genres donating their time, the workshop encourages newer writers to hone their craft, establish and create community, and perform their work in front of growing audiences. The workshop accepts writers of all backgrounds and skill level to foster growth and maximize their full potential and grow as writers.

The workshops are free. RSVP is required.

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Continue ReadingUpcoming Gigs: Panel, Workshop, Evolution
An arm with a tattoo: "I was made for the library, not the classroom."

Poem-A-Day Challenge: Days 16-19

India's Hands by Salome Gonzalez
India's Dirty Fingers by Salomé Gonzalez

I’m falling behind more frequently as the month progresses, but still trying to stick to the 30/30 goal instead of combining a few prompts into a single poem. Every one of my NaPoWriMo poems has been a first draft, but these four are especially so.

Prompt: Pick a color, make that the title of your poem, and write a poem that is inspired by that color.

Prompt: Write a poem with the following title: “All I want is (blank),” where you fill in the blank with a word or phrase of your choosing.

Prompt: Write a poem with an interaction of some sort.

Prompt: Write an angry poem. That is, a poem about someone or something that gets angry.

BLUE (for India)

It’s no surprise you favored
blue over pink from the start,
defining your own identity,
defying easy categorization.

Society prefers labels, though,
requires them to [dys]function,
loves to segregate with clever
wordplay and games of semantics.

When you chose blue and pink
nail polish, alternating fingers
that pick rocks as comfortably
as they draw dinosaurs,

I knew “special” could not contain you.

(more…)

Continue ReadingPoem-A-Day Challenge: Days 16-19
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