Review: TRIBES by Seth Godin
Just do it.
Or, as Gandhi put it, “Be the change you wish to see in the world.”
That, in a nutshell, is the primary message of Tribes: We Need You to Lead Us, Seth Godin’s masterful mini-manifesto on what it takes to be a leader and why YOU should be the one to take the lead.
“I can tell you this: leaders have nothing in common.
They don’t share gender or income level or geography. There’s no gene, no schooling, no parentage, no profession. In other words, leaders aren’t born. I’m sure of it.
Actually, they do have one thing in common. Every tribe leader I’ve ever met shares one thing: the decision to lead.”
Emphasis mine, but it’s a point Godin returns to several times throughout the book, illustrating it with numerous examples of people from various walks of modern life who didn’t take no for an answer: they rejected the status quo, risked failure to achieve success by being deeply committed to what they believed in, attracted like-minded people to their cause as a result, and led them forward.
“All you need to do is motivate people who choose to follow you…
This leads to an interesting thought: you get to choose the tribe you will lead.
Through your actions as a leader, you attract a tribe that wants to follow you. That tribe has a worldview that matches the message you’re sending.”
Through the wide range of instructive and/or inspirational examples he cites, from the requisite Steve Jobs and Starbucks, to the far more interesting Grateful Dead and Nathan Winograd — he even throws in a nod to Barack Obama, although unnamed, in a brief section sub-titled “Criticizing Hope is Easy” — Godin gets in front of almost every likely objection someone might have for why his premise doesn’t apply to them and knocks them down.
