COMMENT: Under the Covers
Pop quiz: What's the difference between these three magazine covers? If you said "everything", you get a no-prize! I purposefully made the images small so the copy would be hard to read and you'd first have to focus on the pictures. On the Teen People cover, Ms. Simpson (good thing she kept her maiden name, yes?) has a big smile on her face, with "Sister Power" clearly visible, suggesting the story inside is a positive one, probably a fluff celebrity piece. The Maxim cover knows its target audience, commanding their attention to Ms. Simpson's two best features and printing her…