Building Communities Around Content #TOC
Today kicked off the Tools of Change for Publishing Conference here in NY, and while I wasn’t able to attend, I was following it throughout the day on Twitter (#TOC), particularly via the Tweets of @annmichael, @RonHogan and @thewritermama, the latter of whom practically transcribed what appeared to be the highlight of the day: Building Communities Around Content.
It’s a topic that’s become Priority #1 for many publishers, books and magazines alike, as well as more marketing-savvy writers, and it’s one I have both a personal and professional interest in, too.
Touching on everything from defining one’s community, to determining ROI, to leveraging the natural inclination to form tribes, this session alone was probably worth the cost of admission for most attendees, and it would have been a great opportunity for someone from Portfolio to be standing outside selling copies of Seth Godin’s Tribes!
There were two particularly interesting points raised that piqued my interest enough to retweet, the first of which was right out of Tribes:
@annmichael the social infrastructure of the community is much more important than the technology infrastructure #TOC
@RonHogan #toc what kind of Return On Attention are you offering readers?