Marketing Monday: A Simple Plan, Part II
Last week I covered the first three steps of Kevin Stirtz’ “Smart Marketing System”, focusing on a marketing plan’s Goals, Market and Message, and this week I’ll take a look at the final two pieces of this simple but apparently often confounding puzzle: 1. The GOALS or objectives you want to accomplish 2. The MARKET
Marketing Monday: First Things First
Among the myriad challenges comics publishers of all sizes face, one of the biggest — and most frustrating, personally — is marketing. Way too many publishers believe that marketing is little more than sending out badly written press releases and snagging previews, reviews and interviews from Wizard, Newsarama, Comic Book Resources, et al. While some
On The Shelves: 1/17/07
Reading is fundamental. Don’t waste your time reading bad comics out of habit! My weekly look at select comic books being released Wednesday, 1/17/07. The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure
Fierman Out at DC Comics
NOTE: I’ve rearranged the updates, so if you’re checking this for the first time, scroll all the way down for the original post. ***** UPDATE (1/16 @ 12:49m): The Beat’s latest update stirs the pot a bit as former and current DC staffers debate the story. It’s mostly he said/she said stuff involving Vinnie Costa’s
On The Shelves: 12/13/06
Reading is fundamental. Don’t waste your time reading bad comics out of habit! My weekly, semi-informed look at select comic books being released Wednesday, 12/13/06 follows. The full shipping is list available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure
Delays Ahead for newuniversal?
Newsarama’s interview with newuniversal artist Salvador Larroca suggests it might be yet another high-profile series Marvel is unable to ship on time: NRAMA: Could you tell us what was your first impression when you read newuniversal script? SLR: I loved it. It was water clear that Warren Ellis would write a solid script, but I
Creator Directory is Up
Instead of writing any reviews today, I decided to finally get one of the “resource” aspects of the site up and running, focusing on the Creator Directory, which is now available. It’s a somewhat selective list, a mix of well-known and upcoming creators whose work I’ve enjoyed in the past and who have a legitimate
On The Web: Fox clips of Spider-Man 3
Last night Fox aired Spider-Man 2, with an added bonus. During the airing, Fox included interviews and clips promoting Spider-Man 3. Spoiler Warning:There is new footage, some extended clips from the trailers, and most importantly an official shot of Venom.
The Prestige, Comics, Life, etc.
** No, I haven’t seen Heroes yet, though not for lack of interest. Probably end up getting the Season One DVD and watching it when I retire, along with the many other movies and TV shows I’ve missed over the past couple of years. I did see The Prestige, though, and loved it. (Bought the
Me, Interviewed
It’s been a while since the tables were turned and someone interviewed me, but Bloggasm‘s Simon Owens seemed to think I had something to offer, doing a little research beforehand and asking some really interesting questions. Simon Owens: Since you’ve taken acting workshops, do you think this helps you when you’ve performed poetry in front