Marketing books is hard — but don’t blame authors.
I get really annoyed whenever I see marketing done wrong, and few industries get it wrong as consistently as book publishing.
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Four Steps to Becoming an Informed AI Skeptic
Nothing beats a well-researched and well-written book on a topic you want to learn more about.
Five Things: March 6, 2025
"I'm actually a wargamer rather than a role-player." Five Things for March 6, 2025
Catch-22: Thoughts on “AI” in Marketing and Inevitability
One of the biggest reasons "AI" is gaining traction in marketing circles so quickly is most marketing is actually pretty bad already. Sorry, not sorry.
Not-so-random pandemic thoughts on Author Platforms
It's an unfortunate truth about books that it's never simply been about being a good writer, but as literal thousands of new books are published every month, marketability is arguably more important — and harder to define — than it's ever been.