Five Things: August 21, 2025
"Bullying promptfondlers and botlickers is a socially acceptable, and required, practice now." Five Things for August 21, 2025
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Marketing books is hard — but don’t blame authors.
I get really annoyed whenever I see marketing done wrong, and few industries get it wrong as consistently as book publishing.
Four Steps to Becoming an Informed AI Skeptic
Nothing beats a well-researched and well-written book on a topic you want to learn more about.
Five Things: March 6, 2025
"I'm actually a wargamer rather than a role-player." Five Things for March 6, 2025
Catch-22: Thoughts on “AI” in Marketing and Inevitability
One of the biggest reasons "AI" is gaining traction in marketing circles so quickly is most marketing is actually pretty bad already. Sorry, not sorry.