Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Five Things: March 6, 2025
"I'm actually a wargamer rather than a role-player." Five Things for March 6, 2025
Catch-22: Thoughts on “AI” in Marketing and Inevitability
One of the biggest reasons "AI" is gaining traction in marketing circles so quickly is most marketing is actually pretty bad already. Sorry, not sorry.
Not-so-random pandemic thoughts on Author Platforms
It's an unfortunate truth about books that it's never simply been about being a good writer, but as literal thousands of new books are published every month, marketability is arguably more important — and harder to define — than it's ever been.
One year later, the problem with social media is clear: PEBKAC
I don't usually buy into "blame the user" for most problems, but our collective addiction to vanity metrics ruined everything, and even those who didn't buy into them have suffered the consequences. The problem exists between keyboard and chair.
Five Things: April 27, 2023
"Be the change you want to see." Five things for April 27, 2023. That's it! That's the excerpt.