Five Things: September 25, 2025
"Knowing how to deconstruct a complex system is a critical first step." Five Things for September 25, 2025
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Five Things: August 21, 2025
"Bullying promptfondlers and botlickers is a socially acceptable, and required, practice now." Five Things for August 21, 2025
Marketing books is hard — but don’t blame authors.
I get really annoyed whenever I see marketing done wrong, and few industries get it wrong as consistently as book publishing.
Four Steps to Becoming an Informed AI Skeptic
Nothing beats a well-researched and well-written book on a topic you want to learn more about.
Five Things: March 6, 2025
"I'm actually a wargamer rather than a role-player." Five Things for March 6, 2025