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Sometimes loud, formerly poet, always opinionated.

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Tag: Marketing

Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.

Understanding what “I am not ‘anti-AI’… I am pro-craft.” means to me

Posted on October 30, 2025October 30, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Resistance is never futile. More importantly, it can be contagious.

Posted in PersonalTagged Culture, Marketing, New Media, Rant5 Comments on Understanding what “I am not ‘anti-AI’… I am pro-craft.” means to me

Five Things: September 25, 2025

Posted on September 25, 2025September 25, 2025 by Guy LeCharles Gonzalez
"This is Fine" stuffed dog; a framed Writer's Digest cover; collected editions of The Far Side and Calvin and Hobbes. In front, a miniature guillotine.

“Knowing how to deconstruct a complex system is a critical first step.” Five Things for September 25, 2025

Posted in Five ThingsTagged Culture, Diversity, Marketing, New Media, Platform, PublishingLeave a Comment on Five Things: September 25, 2025

Five Things: August 21, 2025

Posted on August 21, 2025August 20, 2025 by Guy LeCharles Gonzalez
"This is Fine" stuffed dog; a framed Writer's Digest cover; collected editions of The Far Side and Calvin and Hobbes. In front, a miniature guillotine.

“Bullying promptfondlers and botlickers is a socially acceptable, and required, practice now.” Five Things for August 21, 2025

Posted in Five ThingsTagged Comics, Culture, Marketing, New Media, Publishing, Social Media5 Comments on Five Things: August 21, 2025

Marketing books is hard — but don’t blame authors.

Posted on July 23, 2025July 23, 2025 by Guy LeCharles Gonzalez
Typewriter photo by Patrick Fore on Unsplash

I get really annoyed whenever I see marketing done wrong, and few industries get it wrong as consistently as book publishing.

Posted in MediaTagged Marketing, New Media, Publishing, Social Media4 Comments on Marketing books is hard — but don’t blame authors.

Four Steps to Becoming an Informed AI Skeptic

Posted on June 23, 2025June 23, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Nothing beats a well-researched and well-written book on a topic you want to learn more about.

Posted in Media, ReviewsTagged Marketing, New Media2 Comments on Four Steps to Becoming an Informed AI Skeptic

Five Things: May 8, 2025

Posted on May 8, 2025May 7, 2025 by Guy LeCharles Gonzalez
"This is Fine" stuffed dog; a framed Writer's Digest cover; collected editions of The Far Side and Calvin and Hobbes. In front, a miniature guillotine.

“The laziest cyberpunk future imaginable.” Five Things for May 8, 2025

Posted in Five ThingsTagged Libraries, Marketing, Movies, Music, New Media3 Comments on Five Things: May 8, 2025

Five Things: April 17, 2025

Posted on April 17, 2025April 16, 2025 by Guy LeCharles Gonzalez
"This is Fine" stuffed dog; a framed Writer's Digest cover; collected editions of The Far Side and Calvin and Hobbes. In front, a miniature guillotine.

“Make One Change” Five Things for April 17, 2025

Posted in Five ThingsTagged Community, Marketing, Music, New Media, Social MediaLeave a Comment on Five Things: April 17, 2025

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Guy LeCharles Gonzalez

“A slant fit.” | Data-informed, never data-driven. Systems thinker. Problem solver. Pro-craft.

This is my personal website reflecting my personal thoughts and opinions, some of which may have evolved over time. YMMV.

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