Americans spend nearly a quarter of their time online on social networking sites and blogs, according to the latest Nielsen…
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
“Weird and Wonderful”? Me, on the Future of Publishing
The above tweet led to a fun interview over the at the Book View Cafe blog, “Weird and Wonderful: Digital…
On Inception, The Passage, and Writing in The Obama Era
The weakness of “It’s all a dream” — why we hate that, why we feel cheated when narratively anything is…
So You Have a Platform; Now What?
And now blogging is — and very shortly became — something people do do because they are ambitious. –Lizzie Skurnick…
BEA 2010: Maybe it’s just me?
BEA is North America’s largest gathering of book trade professionals, typically attracting between 20,000 – 30,000 people. Book industry professionals…
Collaboration is the Killer App – #DIYdays
For a writer, it’s an amazing opportunity to leverage the full depth of their creations through a truly collaborative process — ideally starting after the first draft is written, IMO — instead of parceling out chunks of rights for a licensing fee and complete loss of control.
Shout-Outs: Lanier, Wendig and the Robots
“The combination of hive mind and advertising has resulted in a new kind of social contract. The basic idea of…