There are millions of books on amazon.com, and on average each will sell around 500 copies a year. The average…
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
5 Things Books Should Learn From Magazines
Like my favorite writers, the magazines I truly value introduce me to new things, or show me new angles on the familiar, that I’d not have come across on my own. In my own series of posts for Folio: a few months back, I made the point that content + context = value, declaring that magazines that nail the equation will survive. That same math is also valid in the conversation about the future of books.
What’s the Curation Algorithm, Kenneth?
I was recently talking with a couple of researchers who observed that the most interesting science isn’t usually in the…
Your Tools Don’t Matter (Or, Why I Love My Job!)
Why is it that with over 60 years of improvements in cameras, lens sharpness and film grain, resolution and dynamic…
Do Publishers Still Need Authors?
Just as many entrepreneurs no longer need venture capitalists to launch their companies, authors no longer need publishers to publish….
6 Reasons I’m Not Following You on Twitter
With some exceptions for family, friends and notable side interests, I primarily follow people and brands that are directly related to publishing, new media and marketing, and am militant about keeping a very high signal:noise ratio in my stream.
Ignoring No
[This is a guest post by Tara Betts. Her info is at the end of the post.] come celebrate with…