A book’s success is too important to entrust to somebody who doesn’t have a stake in it. Editors are already…
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Staying on Message: It’s all about Community
There’s a hand-painted sign that hangs over my desk at work, that my wife picked out years ago at a…
Is Social Publishing simply Vanity Publishing 2.0?
“Yes, Sir, there are many happy people here. There are many people here who are watching hundreds, and who think…
Keep it Simple, Stupid
This fervid desire for the Web bespeaks a longing so intense that it can only be understood as spiritual. A…
Platform 201 for Busy Writers: 1,000 True Fans
A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone…
Review: GROUNDSWELL, by Charlene Li and Josh Bernoff
Solid info and insights, coupled with clear (if sometimes incomplete) case studies make GROUNDSWELL: Winning in a World Transformed by…
Platform 101 For Busy Writers: 3 Simple Steps
“The best time to start promoting your book is three years before it comes out. Three years to build a…