[youtube gPbh6Ru7VVM] “Thank you very much, Pepsi-Cola, for reminding me that I own my shelf space and I can do…
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
You are not your iPhone, not your Kindle
“Technology is a way of organizing the universe so that man doesn’t have to experience it.” —Max Frisch That an…
Get Serious About the Business of Publishing
A book’s success is too important to entrust to somebody who doesn’t have a stake in it. Editors are already…
Staying on Message: It’s all about Community
There’s a hand-painted sign that hangs over my desk at work, that my wife picked out years ago at a…
Is Social Publishing simply Vanity Publishing 2.0?
“Yes, Sir, there are many happy people here. There are many people here who are watching hundreds, and who think…
Keep it Simple, Stupid
This fervid desire for the Web bespeaks a longing so intense that it can only be understood as spiritual. A…
Platform 201 for Busy Writers: 1,000 True Fans
A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone…