Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.

Stephanie Fierman: Villain, Victim…or Scapegoat?

According to Rich Johnston, as reported in yesterday's Lying in the Gutters, DC's outgoing SVP of Sales & Marketing, Stephanie Fierman, "is still on contract at DC for another year and will work on special projects with DC Publisher and President Paul Levitz while she looks for a new position within Time Warner." If true, it suggests that what's happening is very likely personality-driven and not based solely on her performance, because contract or not, if it were the latter, they'd simply fire her outright and offer her a severance package. My wild guess is that her primary "special project"…

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Review: The Guardian Line

Joe and Max #1
By Jason Medley, Claude St. Aubin & Chris Chuckery

Genesis 5 #1
By Lovern Kindzierski, Claude St. Aubin & Chris Chuckery

Code #1
By Mike Baron, Lovern Kindzierski, Howard Simpson, Dave Ross & Chris Chuckery
(All published by The Guardian line, December 2006)

Any sincere attempt by a comics publisher to reach new audiences (particularly from an all-ages perspective) is deserving of high praise, and Urban Ministries is doing exactly that with The Guardian Line, targeting the Christian demographic for whom the adventures of the superheroes they grew up with are neither representative of their beliefs nor appropriate for their children.

Of course, while good intentions are important, the final judgement should be based on the most basic of criteria: are they any good? The answer to that question is…they could be.

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Fierman Out at DC Comics

NOTE: I've rearranged the updates, so if you're checking this for the first time, scroll all the way down for the original post. ***** UPDATE (1/16 @ 12:49m): The Beat's latest update stirs the pot a bit as former and current DC staffers debate the story. It's mostly he said/she said stuff involving Vinnie Costa's take on working for Fierman, but there's an interesting bit about Nellie Kurtzman's departure from a current staffer, Joe Castleman [not sure if that's his real name or not], that possibly sheds some light on things: "...everyone in marketing worked with Nelie Kurtzman. Really nice…

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Marvel: Leaving Money on the Table

Comic Book Resources' review of 2006 has been made fun of by several bloggers for its participants lauding of Civil War as "the one project that had the biggest impact on the comics industry" -- which is arguably true, if for all the wrong reasons -- but I found this particular exchange much more interesting: If we're all agreed that sales are up and things look bright for the industry, how can we ride this success? The last time business was this good was the 1990s and we all know what happened there. What's the key to keeping things going…

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Much Ado About Cowboys & Aliens

I knew a lot of people in the comics industry didn't like Platinum Comics' Scott Rosenberg, but holy cow!Comics writer A. David Lewis (the excellent The Lone and Level Sands) absolutely flipped his lid last Friday upon seeing Entertainment Weekly's sporadic comics sales chart showing Cowboys & Aliens in the top spot, according to Midtown Comics:"What smarts most is that C&A is listed as the top-selling graphic novel. Yes, Entertainment Weekly crowns it as #1.First, that's crap. I think we all know that's crap. And, by 'we,' I mean people who actually go to comic book shops on an almost…

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DC in 2006: Success or Failure?

Marc-Oliver Frisch's always enlightening sales analysis for November is up at The Beat, and includes a sobering take on how 2006 played out for the Distinguished Competition: Although quite a number of DC titles have been unable to hold on to their audiences and taking nose-dives down the chart lately, the publisher's November output profited from several additional upper-level sellers: Batman, Green Lantern and Teen Titans shipped twice, in order to get back on schedule; 52 had five issues out due to the additional Wednesday; and Superman/Batman, Wonder Woman, Supergirl and Superman were back after skipping October. While this results…

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Charlie Foxtrot Entertainment

A number of new comics publishers have targeted specific niches over the years, seeking to better serve and/or exploit untapped audiences in an effort to carve out a viable niche for themselves. Whether its minorities, women, GLBT, pre-teens, etc., it’s a topic I’ve covered specifically or peripherally several times in the past, so this latest effort caught my eye as taking a unique angle and, perhaps, having the most potential next to those targeting Christian readers.

MILITARY VETS FORM ENTERTAINMENT PRODUCTION COMPANY

Military veterans Ernesto Haibi, Tom Waltz, Gerry Kissell, Robert Scott McCall, Steven Fish and Michael Abrams, along with Richard Pille, who served as a civilian contractor for the U.S. military in Vietnam, announce their formation of Charlie Foxtrot Entertainment, Inc., an entertainment company whose primary focus is on making motion pictures, comic books and other entertainment about soldiers and the military.

Gerry Kissell of Charlie Foxtrot Entertainment states, “All of us at Charlie Foxtrot feel that in a time when war is at the center of mass consciousness of this great nation, somehow Hollywood, and others in the entertainment industry, manage to produce less than 1% of their over all productions about the military. There has been a gaping hole in entertainment, whether it is in film, television or in publication, regarding our soldiers serving in harm’s way. We see it as our job to fill that void, and to expand the coverage, making certain audiences and readers have the chance to experience what and who our soldiers really are, and to let our military know that they are not forgotten and are appreciated, and to insure that they are not dehumanized and relegated to being just some anecdote on the evening news. They are not just cannon and news fodder. Our men and women in uniform are amazing people, doing amazing things, and its time everyone knows it. We have made our creed simple and to the point, ‘By soldiers, about soldiers and for soldiers’.”

First project on their list is the epic war comic series, CITY of FIRE, due out in early 2007.

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