Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.

DC in 2006: Success or Failure?

Marc-Oliver Frisch's always enlightening sales analysis for November is up at The Beat, and includes a sobering take on how 2006 played out for the Distinguished Competition: Although quite a number of DC titles have been unable to hold on to their audiences and taking nose-dives down the chart lately, the publisher's November output profited from several additional upper-level sellers: Batman, Green Lantern and Teen Titans shipped twice, in order to get back on schedule; 52 had five issues out due to the additional Wednesday; and Superman/Batman, Wonder Woman, Supergirl and Superman were back after skipping October. While this results…

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Charlie Foxtrot Entertainment

A number of new comics publishers have targeted specific niches over the years, seeking to better serve and/or exploit untapped audiences in an effort to carve out a viable niche for themselves. Whether its minorities, women, GLBT, pre-teens, etc., it’s a topic I’ve covered specifically or peripherally several times in the past, so this latest effort caught my eye as taking a unique angle and, perhaps, having the most potential next to those targeting Christian readers.

MILITARY VETS FORM ENTERTAINMENT PRODUCTION COMPANY

Military veterans Ernesto Haibi, Tom Waltz, Gerry Kissell, Robert Scott McCall, Steven Fish and Michael Abrams, along with Richard Pille, who served as a civilian contractor for the U.S. military in Vietnam, announce their formation of Charlie Foxtrot Entertainment, Inc., an entertainment company whose primary focus is on making motion pictures, comic books and other entertainment about soldiers and the military.

Gerry Kissell of Charlie Foxtrot Entertainment states, “All of us at Charlie Foxtrot feel that in a time when war is at the center of mass consciousness of this great nation, somehow Hollywood, and others in the entertainment industry, manage to produce less than 1% of their over all productions about the military. There has been a gaping hole in entertainment, whether it is in film, television or in publication, regarding our soldiers serving in harm’s way. We see it as our job to fill that void, and to expand the coverage, making certain audiences and readers have the chance to experience what and who our soldiers really are, and to let our military know that they are not forgotten and are appreciated, and to insure that they are not dehumanized and relegated to being just some anecdote on the evening news. They are not just cannon and news fodder. Our men and women in uniform are amazing people, doing amazing things, and its time everyone knows it. We have made our creed simple and to the point, ‘By soldiers, about soldiers and for soldiers’.”

First project on their list is the epic war comic series, CITY of FIRE, due out in early 2007.

(more…)

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Two Cents: Lightning Round

We're heading down to Virginia for the holidays and I'm planning to post a bunch of TPB reviews throughout next week -- in between catching up on sleep and movies -- including Stagger Lee; American Born Chinese; Opening Lines, Pinky Probes, and L-Bombs, and a few others. Oh, and I haven't forgotten about the holiday giveaway I mentioned a few weeks back; I just haven't had the time to pick and pull the comics in question. Stay tuned and have a great holiday!TWO CENTS*** Archie's Redesign: Not feeling it at all, but then, I'm not the target audience. Considering the…

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Indie Bookstores Bailing Out; Bad Sign for Comics?

[UPDATED: 9:55 pm] PW Daily has a sobering article about several independent bookstores shutting their doors thanks to increased expenses and competition, and I can't help but think about how it parallels the current state of the comic book industry, both on the publishing and retailing side, and how it could potentially affect graphic novel sales, one of the few growth categories in publishing right now. In New York City, after 34 years serving Manhattan's Upper West Side, the independent mystery bookstore Murder Ink will close on December 31. Owner Jay Pearsall also announced that the attached bookstore, Ivy's Books…

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Time’s Person of the Year: Me!

Well, okay, all of us, actually, and I couldn't agree more. The "Great Man" theory of history is usually attributed to the Scottish philosopher Thomas Carlyle, who wrote that "the history of the world is but the biography of great men." He believed that it is the few, the powerful and the famous who shape our collective destiny as a species. That theory took a serious beating this year. ...look at 2006 through a different lens and you'll see another story, one that isn't about conflict or great men. It's a story about community and collaboration on a scale never…

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Shadowline Slimline Offer Less for More

With the publication of Fell, Warren Ellis started a mini-trend with what Image has now branded as their Slimline format: 24 pages @ $1.99. Fell has been very good, and a solid success story from a sales perspective, while Casanova has been a critical darling with respectable sales for an Image Central title without a well-known creator attached.Shadowline, Image co-founder Jim Valentino's personal imprint, has recently latched on to the format with their mini-series Sam Noir: Samurai Detective, but has taken a rather odd approach with it by...well, let Shadowline editor Kris Simon explain it:Sam Noir is done in that…

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Rocketo Love from Junot Diaz

Today's N.Y. Daily News, in their monthly Viva New York pullout section, included a feature called "Authors Pick Their Favorite Reads of 2006", wherein Junot Diaz (of the critically acclaimed collection of short stories, Drown), gave Rocketo a shout-out:"A comic book of extraordinary power, with a Cuban hero, written by a Cuban writer. I've read nothing like it before and can't imagine anything like it ever being written again."High praise indeed! And with Diaz being one of three featured authors in the article, his selection, the only comic book picked, really stands out. (Drown was an excellent read, highly recommended,…

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