Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.

Fierman Out at DC Comics

NOTE: I've rearranged the updates, so if you're checking this for the first time, scroll all the way down for the original post. ***** UPDATE (1/16 @ 12:49m): The Beat's latest update stirs the pot a bit as former and current DC staffers debate the story. It's mostly he said/she said stuff involving Vinnie Costa's take on working for Fierman, but there's an interesting bit about Nellie Kurtzman's departure from a current staffer, Joe Castleman [not sure if that's his real name or not], that possibly sheds some light on things: "...everyone in marketing worked with Nelie Kurtzman. Really nice…

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Marvel: Leaving Money on the Table

Comic Book Resources' review of 2006 has been made fun of by several bloggers for its participants lauding of Civil War as "the one project that had the biggest impact on the comics industry" -- which is arguably true, if for all the wrong reasons -- but I found this particular exchange much more interesting: If we're all agreed that sales are up and things look bright for the industry, how can we ride this success? The last time business was this good was the 1990s and we all know what happened there. What's the key to keeping things going…

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Much Ado About Cowboys & Aliens

I knew a lot of people in the comics industry didn't like Platinum Comics' Scott Rosenberg, but holy cow!Comics writer A. David Lewis (the excellent The Lone and Level Sands) absolutely flipped his lid last Friday upon seeing Entertainment Weekly's sporadic comics sales chart showing Cowboys & Aliens in the top spot, according to Midtown Comics:"What smarts most is that C&A is listed as the top-selling graphic novel. Yes, Entertainment Weekly crowns it as #1.First, that's crap. I think we all know that's crap. And, by 'we,' I mean people who actually go to comic book shops on an almost…

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DC in 2006: Success or Failure?

Marc-Oliver Frisch's always enlightening sales analysis for November is up at The Beat, and includes a sobering take on how 2006 played out for the Distinguished Competition: Although quite a number of DC titles have been unable to hold on to their audiences and taking nose-dives down the chart lately, the publisher's November output profited from several additional upper-level sellers: Batman, Green Lantern and Teen Titans shipped twice, in order to get back on schedule; 52 had five issues out due to the additional Wednesday; and Superman/Batman, Wonder Woman, Supergirl and Superman were back after skipping October. While this results…

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Charlie Foxtrot Entertainment

A number of new comics publishers have targeted specific niches over the years, seeking to better serve and/or exploit untapped audiences in an effort to carve out a viable niche for themselves. Whether its minorities, women, GLBT, pre-teens, etc., it’s a topic I’ve covered specifically or peripherally several times in the past, so this latest effort caught my eye as taking a unique angle and, perhaps, having the most potential next to those targeting Christian readers.

MILITARY VETS FORM ENTERTAINMENT PRODUCTION COMPANY

Military veterans Ernesto Haibi, Tom Waltz, Gerry Kissell, Robert Scott McCall, Steven Fish and Michael Abrams, along with Richard Pille, who served as a civilian contractor for the U.S. military in Vietnam, announce their formation of Charlie Foxtrot Entertainment, Inc., an entertainment company whose primary focus is on making motion pictures, comic books and other entertainment about soldiers and the military.

Gerry Kissell of Charlie Foxtrot Entertainment states, “All of us at Charlie Foxtrot feel that in a time when war is at the center of mass consciousness of this great nation, somehow Hollywood, and others in the entertainment industry, manage to produce less than 1% of their over all productions about the military. There has been a gaping hole in entertainment, whether it is in film, television or in publication, regarding our soldiers serving in harm’s way. We see it as our job to fill that void, and to expand the coverage, making certain audiences and readers have the chance to experience what and who our soldiers really are, and to let our military know that they are not forgotten and are appreciated, and to insure that they are not dehumanized and relegated to being just some anecdote on the evening news. They are not just cannon and news fodder. Our men and women in uniform are amazing people, doing amazing things, and its time everyone knows it. We have made our creed simple and to the point, ‘By soldiers, about soldiers and for soldiers’.”

First project on their list is the epic war comic series, CITY of FIRE, due out in early 2007.

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Two Cents: Lightning Round

We're heading down to Virginia for the holidays and I'm planning to post a bunch of TPB reviews throughout next week -- in between catching up on sleep and movies -- including Stagger Lee; American Born Chinese; Opening Lines, Pinky Probes, and L-Bombs, and a few others. Oh, and I haven't forgotten about the holiday giveaway I mentioned a few weeks back; I just haven't had the time to pick and pull the comics in question. Stay tuned and have a great holiday!TWO CENTS*** Archie's Redesign: Not feeling it at all, but then, I'm not the target audience. Considering the…

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Indie Bookstores Bailing Out; Bad Sign for Comics?

[UPDATED: 9:55 pm] PW Daily has a sobering article about several independent bookstores shutting their doors thanks to increased expenses and competition, and I can't help but think about how it parallels the current state of the comic book industry, both on the publishing and retailing side, and how it could potentially affect graphic novel sales, one of the few growth categories in publishing right now. In New York City, after 34 years serving Manhattan's Upper West Side, the independent mystery bookstore Murder Ink will close on December 31. Owner Jay Pearsall also announced that the attached bookstore, Ivy's Books…

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