I was going to sit this one out but it really does fall right into my wheelhouse… The unflappable Loren…
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Numbers Game: Shuffling Deck Chairs on the Titanic
Marc-Oliver Frisch’s always enlightening sales analysis is now posted at The Beat, looking at DC’s estimated numbers for December 2006,…
Marketing Monday: First Things First
Among the myriad challenges comics publishers of all sizes face, one of the biggest — and most frustrating, personally —…
Free Comic Book Day 2007
This year’s Free Comic Book Day is on Saturday, May 5 — the same weekend Spider-Man 3 opens — and…
Stephanie Fierman: Villain, Victim…or Scapegoat?
According to Rich Johnston, as reported in yesterday’s Lying in the Gutters, DC’s outgoing SVP of Sales & Marketing, Stephanie…
Review: The Guardian Line
Joe and Max #1 By Jason Medley, Claude St. Aubin & Chris Chuckery Genesis 5 #1 By Lovern Kindzierski, Claude…
Fierman Out at DC Comics
NOTE: I’ve rearranged the updates, so if you’re checking this for the first time, scroll all the way down for…