This year’s Free Comic Book Day is on Saturday, May 5 — the same weekend Spider-Man 3 opens — and…
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Stephanie Fierman: Villain, Victim…or Scapegoat?
According to Rich Johnston, as reported in yesterday’s Lying in the Gutters, DC’s outgoing SVP of Sales & Marketing, Stephanie…
Review: The Guardian Line
Joe and Max #1 By Jason Medley, Claude St. Aubin & Chris Chuckery Genesis 5 #1 By Lovern Kindzierski, Claude…
Fierman Out at DC Comics
NOTE: I’ve rearranged the updates, so if you’re checking this for the first time, scroll all the way down for…
Marvel: Leaving Money on the Table
Comic Book Resources’ review of 2006 has been made fun of by several bloggers for its participants lauding of Civil…
Much Ado About Cowboys & Aliens
I knew a lot of people in the comics industry didn’t like Platinum Comics’ Scott Rosenberg, but holy cow! Comics…
DC in 2006: Success or Failure?
Marc-Oliver Frisch’s always enlightening sales analysis for November is up at The Beat, and includes a sobering take on how…