Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
So, I'm in Boston with a free night, an expense account and my first appointment tomorrow not until 10am and a mere three blocks away from my hotel and I...1) Walked 5 blocks over to Faneuil Hall and had dinner at a divey Mexican restaurant I could afford on my own;2) Rushed back to my room to catch Grey's Anatomy.I am a disgrace to the sales profession!Earlier in the day, I got lost several times while navigating via Hertz' NeverLost GPS, which tends to not work well when it can't pick up its signal, like when you're underground, or say,…
The interesting discussion over on The Engine about the potential opportunity Marvel's Civil War flub has opened up for indies misses a key point: your average Civil War reader doesn't care about non-Marvel titles, and condescendingly referring to those titles as "spandex super fights" or "Muscular Mutant Man Monthly" suggests they're not your audience anyway, no matter what's on the shelves that week.That point aside, though, there's some good information in there, not the least of which is that few comics creators know how to approach marketing, and even the bigger names feel a bit hamstrung by an industry that…
Wizard sucks?The first of many weekly video blog posts is now up. In this episode I'm talking about Wizard Magazine. Hardly an interesting subject, I know, but as I was flipping through the latest issue I noticed a few things that made me cringe, made me think and made me want to throw up. Watch and I'll let you figure out which.Yeah, and water's wet. SFW? It's like pushing the unconscious drunk off his barstool: it's easy, but it's not going to sober him up.I've checked out Comic Foundry a couple of times and, while it was certainly better than…
When the question of diversity comes up in comics, it's always interesting to watch the likes of Joe Quesada, Dan DiDio, et al stumble over themselves to not put their foots in their mouths as they cautiously dance around the subject. The New York Times has an interesting article today about Sesame Street's newest female muppet, Abby Cadabby, that has some direct relevance to the comics industry.A Girly-Girl Joins the 'Sesame' BoysLIZ NEALON, executive vice president and creative director of Sesame Workshop, the nonprofit organization behind "Sesame Street," wasn't sure exactly what she wanted in a new Muppet for the…
Other websites may write about it, but we here at CBC deliver the goods.For your viewing pleasure, sit back, relax, & enjoy the show.
Read GOOD Comics, not just the ones you're used to! Try something new EVERY month. My weekly look at select comic books being released Wednesday, 7/26/06. The full shipping is list available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it. If not, find another one; or try Khepri.com or MidtownComics.com] PICK OF THE WEEK Bumperboy and the Loud, Loud MountainADHOUSE BOOKS Bumperboy & Loud Loud Mountain GN, $8.95 Only irredeemably evil people would take a pass on Bumperboy, the best…
Read GOOD Comics, not just the ones you're used to! Try something new EVERY month. My weekly look at select comic books being released Wednesday, 7/19/06. The full shipping is list available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it. If not, find another one; or try Khepri.com or MidtownComics.com] PICK OF THE WEEK The HungerAK ENTERTAINMENT INC Aya #2, $2.95 Jalila #2, $2.95 Rakan #2, $2.95 Zein #2, $2.95 The first issues of these weren't bad, but they weren't…
