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Tag: Marketing

Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.

Indie Bookstores Bailing Out; Bad Sign for Comics?

Posted on December 20, 2006December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

[UPDATED: 9:55 pm] PW Daily has a sobering article about several independent bookstores shutting their doors thanks to increased expenses…

Posted in Media, Pop CultureTagged Advertising, Election, Fiction, Hype, Marketing, Movies1 Comment on Indie Bookstores Bailing Out; Bad Sign for Comics?

Time’s Person of the Year: Me!

Posted on December 17, 2006December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Well, okay, all of us, actually, and I couldn’t agree more. The “Great Man” theory of history is usually attributed…

Posted in Media, Personal, Pop CultureTagged Culture, MarketingLeave a Comment on Time’s Person of the Year: Me!

Shadowline Slimline Offer Less for More

Posted on December 14, 2006December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

With the publication of Fell, Warren Ellis started a mini-trend with what Image has now branded as their Slimline format:…

Posted in Media, PersonalTagged Marketing, Shelves4 Comments on Shadowline Slimline Offer Less for More

Rocketo Love from Junot Diaz

Posted on December 13, 2006December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Today’s N.Y. Daily News, in their monthly Viva New York pullout section, included a feature called “Authors Pick Their Favorite…

Posted in Media, Personal, Pop CultureTagged Comics, Election, Marketing, TVLeave a Comment on Rocketo Love from Junot Diaz

BORP! — Bumperboy Update

Posted on December 13, 2006December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

It’s been a while between Bumperboy updates here at CBC, but Debbie Huey just posted a sneak peek at the…

Posted in Media, ReviewsTagged Culture, MarketingLeave a Comment on BORP! — Bumperboy Update

On The Shelves: 12/13/06

Posted on December 12, 2006December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Reading is fundamental. Don’t waste your time reading bad comics out of habit! My weekly, semi-informed look at select comic…

Posted in Media, Pop CultureTagged Batman, Comics, Election, Interview, Marketing, Random, Rant, Shelves1 Comment on On The Shelves: 12/13/06

ComicSpace

Posted on December 7, 2006December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

It’s like “MySpace for comics”, which is a rather scary thought when you think about it… Warren Ellis promoted it…

Posted in MediaTagged Marketing3 Comments on ComicSpace

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Guy LeCharles Gonzalez

Data-informed, never data-driven. Pro-craft. Gen X.

He can be rather outspoken at times and does not suffer fools gladly, so nothing on this site is meant to be representative of his employers or clients — past, present, or future. YMMV.

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