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Tag: Marketing

Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.

Marvel: Leaving Money on the Table

Posted on January 12, 2007December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Comic Book Resources’ review of 2006 has been made fun of by several bloggers for its participants lauding of Civil…

Posted in MediaTagged Marketing, Music1 Comment on Marvel: Leaving Money on the Table

Much Ado About Cowboys & Aliens

Posted on January 10, 2007December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

I knew a lot of people in the comics industry didn’t like Platinum Comics’ Scott Rosenberg, but holy cow! Comics…

Posted in Media, Pop CultureTagged Advertising, Marketing, Movies, Music, Rant, TV5 Comments on Much Ado About Cowboys & Aliens

DC in 2006: Success or Failure?

Posted on January 2, 2007December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Marc-Oliver Frisch’s always enlightening sales analysis for November is up at The Beat, and includes a sobering take on how…

Posted in MediaTagged Batman, MarketingLeave a Comment on DC in 2006: Success or Failure?

Charlie Foxtrot Entertainment

Posted on December 31, 2006December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

A number of new comics publishers have targeted specific niches over the years, seeking to better serve and/or exploit untapped…

Posted in Media, Personal, Pop CultureTagged Comics, Marketing, Military3 Comments on Charlie Foxtrot Entertainment

Two Cents: Lightning Round

Posted on December 22, 2006December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

We’re heading down to Virginia for the holidays and I’m planning to post a bunch of TPB reviews throughout next…

Posted in Media, Pop Culture, ReviewsTagged Comics, Marketing, MoviesLeave a Comment on Two Cents: Lightning Round

Indie Bookstores Bailing Out; Bad Sign for Comics?

Posted on December 20, 2006December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

[UPDATED: 9:55 pm] PW Daily has a sobering article about several independent bookstores shutting their doors thanks to increased expenses…

Posted in Media, Pop CultureTagged Advertising, Election, Fiction, Hype, Marketing, Movies1 Comment on Indie Bookstores Bailing Out; Bad Sign for Comics?

Time’s Person of the Year: Me!

Posted on December 17, 2006December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Well, okay, all of us, actually, and I couldn’t agree more. The “Great Man” theory of history is usually attributed…

Posted in Media, Personal, Pop CultureTagged Culture, MarketingLeave a Comment on Time’s Person of the Year: Me!

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Guy LeCharles Gonzalez

“A slant fit.” | Data-informed, never data-driven. Systems thinker. Problem solver. Pro-craft.

This is my personal website reflecting my personal thoughts and opinions, some of which may have evolved over time. YMMV.

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