The Art of Immersion is a much-needed bridge to/from Henry Jenkins' seminal Convergence Culture, as Frank Rose crafts an engaging, insightful overview of how storytelling has evolved in the digital age that's accessible to all, whether enthusiast or skeptic.
Tag: New Media
Marketing Yourself in the Digital Age
It doesn't matter if you're an aspiring writer, traditionally published or going the DIY route, marketing is every writer's responsibility, and it takes the same level of commitment, dedication and self-discipline as sitting down and actually writing does.
The Atlantic, Electric Literature, and the Digital Future
If your core pitch is your "innovative" business model and not what you publish and for whom, your 15 minutes are almost up.
Perplex City: Learning From an ARG
Part collectible card game, part treasure hunt, augmented with an immersive online community, Perplex City offers a number of interesting takeaways for anyone wrestling with how and where audience development and transmedia intersect.
The Ideal 21st Century Publisher: A Remix
My fantasy publisher would follow a pretty simple equation: Tor.com + Runes of Gallidon + Book View Cafe + Cursor = Awesome!
Wrestling With Words: Defining Transmedia
Ask 5 people what they think transmedia is and you'll get 10 different answers, all with pretty sound reasoning, most likely based on the industry they work in.
The iPad, Transmedia, and the Future of Publishers
Over 25 years, Apple has earned the privilege of delivering anticipated, personal and relevant messages to their tribe. They can get the word out about a new product without a lot of money because one by one, they've signed people up. They didn't sell 300,000 iPads in one day, they sold them over a few … Continue reading The iPad, Transmedia, and the Future of Publishers
Five Highlights from SXSW Interactive
Today is the last day of the SXSW Interactive Festival in Austin, TX, but it wrapped up for me last night, and while I'm still digesting everything I took in, a few highlights have already become clear. Overall, the festival has been a chaotic mix of truly inspired presentations, thinly veiled sales pitches, over-the-top demagoguery … Continue reading Five Highlights from SXSW Interactive
New Think for Old Publishers: SXSWi for the Bookish
This will be my first year attending, and while a few presentations immediately jumped out at me as must-sees (eg: You Are Not a Gadget author Jaron Lanier), I decided to ask other people in publishing why they are going and what/who they are most looking forward to seeing.
Shout-Outs: Lanier, Wendig and the Robots
"The combination of hive mind and advertising has resulted in a new kind of social contract. The basic idea of this contract is that authors, journalists, musicians, and artists are encouraged to treat the fruits of their intellects and imaginations as fragments to be given without pay to the hive mind. Reciprocity takes the form … Continue reading Shout-Outs: Lanier, Wendig and the Robots