New Media Archives | Page 9 of 18

Rethinking Engagement: Facebook and Permission Marketing

Post author:Guy LeCharles Gonzalez
Post published:April 12, 2012
Post category:Media
Post comments:3 Comments

If you think of a “Like” as an opt-in, you’re as close to the value proposition of an email list as it gets outside of actually acquiring that email, and you should treat the content you post to your Facebook Page with as much care and attention as you do your email newsletters. Even better, think of your Facebook Page as a key component of your brand’s overall audience development strategy, complementing your website and email program, and as your audience there grows, leverage Facebook Insights as aggressively as your web analytics to inform and evolve your content strategy.

Ebooks and Libraries: Is it Worth the Effort?

Post author:Guy LeCharles Gonzalez
Post published:March 6, 2012
Post category:Media
Post comments:5 Comments

Since publishers are so concerned with the “perpetuity of lending and simultaneity of availability” of their ebooks, I have to wonder if libraries shouldn’t just help them out and hit the STOP button themselves? Stop buying ebooks across the board, at any price, under any terms.

Moving Beyond THE BOOK; Three Takeaways from #Book2

Post author:Guy LeCharles Gonzalez
Post published:February 13, 2012
Post category:Media
Post comments:7 Comments

The latest edition of Book^2 Camp, a publishing and technology "unconference," took place yesterday, and while it lacked the star power of last year's Margaret Atwood appearance, it was another worthwhile Sunday afternoon full of thoughtful conversations about the future of publishing. Three quick takeaways.

5 Career Tips to Survive Publishing’s Digital Shift

Post author:Guy LeCharles Gonzalez
Post published:February 8, 2012
Post category:Media Personal
Post comments:16 Comments

Transition, transformation, disruption, disintermediation... whichever word you prefer, the publishing industry is undergoing a massive shift that's being driven by the Internet, with the news and magazine sides arguably a bit further ahead of the curve than the book side, for better or worse, though few major players among them are seeing any light at the end of the tunnel. The Atlantic is one of my favorite examples that I've cited often, and 2011 was the second great year in a row for the "legacy" brand that went all-in on a digital-first strategy in 2007 and are now reaping the…

The Myth of “Verticalization” — Community Ain’t Easy

Post author:Guy LeCharles Gonzalez
Post published:January 3, 2012
Post category:Media
Post comments:6 Comments

As anyone who's actually worked within a "vertical" knows, whether from a niche consumer or business-to-business angle (or, heaven help them, for a non-profit organization or political campaign), just because a subset of people share a common passion doesn't mean they're a single-minded group that can be engaged in one templated way. Every vertical that presents a viable business opportunity is going to have its own sub-communities and overlapping layers, with some often in direct opposition to others.

Spinning Dominoes: Don’t Believe the Hype… But DO Learn From It

Post author:Guy LeCharles Gonzalez
Post published:November 30, 2011
Post category:Media
Post comments:0 Comments

Not quite one year to the day it was announced, Seth Godin is shutting The Domino Project down, offering the awkward explanation that "it was a project, not a lifelong commitment to being a publisher of books," instead of, perhaps, admitting that publishing is harder than it looks if you want to swim at the deep end of the trade pool in the middle of a dramatic transition, as he obliquely acknowledges in many of his noteworthy takeaways.

Richard Nash on Cursor and the “F” Word

Post author:Guy LeCharles Gonzalez
Post published:October 31, 2011
Post category:Media
Post comments:2 Comments

Nash took an honest shot at something he believed in and, more importantly, maintained his integrity throughout the process. While neither Cursor nor Red Lemonade ended up being the "game changers" some thought they might be, one could argue (and so I will) that the publishing industry overall is stronger for the attempt, and what *did* work shouldn't be lost in the discussion.