On the publishing side, the devaluation of content isn't anything new, with publishers themselves as guilty of it as the technology vendors they often rush into bed with without thinking through the ramifications.
Of course, last week’s much hyped and completely vague announcement of Bookish, a new joint venture between three of the “Big 6? – Hachette Book Group, Simon & Schuster, and Penguin Group — caught my attention, not for its unusual (but not unprecedented) collaborative angle, but for its disappointingly unimaginative and shortsighted value proposition.
Right now, the relative ease of digital publishing -- not yet the equivalent of blogging, but getting closer every week -- and the exceptional successes of a relative handful of authors masks the larger challenges ahead for authors and publishers alike, regardless of their business model: discoverability.
It doesn't matter if you're an aspiring writer, traditionally published or going the DIY route, marketing is every writer's responsibility, and it takes the same level of commitment, dedication and self-discipline as sitting down and actually writing does.
10 questions writers should be asking as they look ahead to the future of publishing—and where they fit in.
If your core pitch is your "innovative" business model and not what you publish and for whom, your 15 minutes are almost up.
In the old days, that platform was the physical bookshelf in a brick-and-mortar retailer. Today, it's a combination of email and ecommerce.