In the old days, that platform was the physical bookshelf in a brick-and-mortar retailer. Today, it’s a combination of email and ecommerce.
Tag: Platform
Consolidating My Online Platforms
The plan for 2011, or at least part of it, will likely include continued defragging of my online presence and repositioning this site to once again be Command Central: All Things Guy — writer, poet, marketer, publisher, optimist, malcontent — no matter what new interests and passions the new year may bring my way.
Digital Natives and Ebooks: Missing the Point
WE BELIEVE that reading widely and reading fluently will give children the reading stamina to deal with more challenging texts…
Fragmented Marketing: Making Owls Appealing
“From the Director of 300 and Watchmen” isn’t an ideal tagline for a PG-rated movie aimed at kids.
Wrestling With Words: Defining Transmedia
Ask 5 people what they think transmedia is and you’ll get 10 different answers, all with pretty sound reasoning, most likely based on the industry they work in.
Your Brand is NOT a Community
Back in January, Shiv Singh gave a great keynote presentation, Engaging Readers in the Digital Age, at the inaugural Digital…
The Godin Situation: Content, Context, Community
Seth Godin’s decision to not publish his theoretical next book(s) via traditional channels has caused a predictable stir amongst the pundit class, with proclamations about “The Death of Publishing” coming from many of the usual suspects looking to scare up page views. Predictably, few have acknowledged the unusually nuanced statement Godin actually made about his situation: “The thing is–now I know who my readers are. Adding layers or faux scarcity doesn’t help me or you.”