Thrillerfest: Buzz Your Book
I was only able to make it to one session at Thrillerfest yesterday, but it was one I had a particular interest in as it focused on book marketing, a huge black hole in the industry as the minuscule budgets publishers set aside for it are invariably dedicated to the can’t miss A-list authors while the mid-list and debut authors receive little if any support at all. And that’s for commercial fiction; it’s even worse for literary fiction and poetry, never mind comic books.
M.J. Rose and Doug Clegg have their “Buzz Your Book” format down cold and after a brief introduction that noted how they both got lucky (translation: opportunity met preparation) with what they did for their own books, they explained that, while their successes aren’t necessarily duplicable, they do offer a fundamental model that any author can follow up on. Instead of prattling on in generalities, or offering examples of ideas that can’t be duplicated, they called on volunteers to pitch their own books and then offered specific ideas for them to market them effectively and interestingly.
Sadly, none of the ideas included traditional advertising in writing magazines!