Penguin Random House’s “Two Percent” Marketing Gambit
Math is important, even in a creative industry like publishing. What numbers are publicly available to establish a clearer picture about PRH’s marketing spend and what it means for authors?
Math is important, even in a creative industry like publishing. What numbers are publicly available to establish a clearer picture about PRH’s marketing spend and what it means for authors?
Five things for September 1, 2022. That's it! That's the excerpt.
I had the pleasure of participating in a virtual roundtable discussion hosted by The Hot Sheet and moderated by Jane Friedman, along with Ann Garvin, M.J. Rose, Anne Trubek, and Howard Yoon. The recording is below, along with my prepared comments for the key points we intended to discuss. The whole conversation is worth listening to, with great insights across the board, and some disagreements here and there.
Five things for February 17, 2022. That's it! That's the excerpt.
I had the pleasure of kicking off the new year by participating in IBPA's PubU Online webinar series, presenting "Engaging New Readers with Ebooks in Public Libraries" and I've posted my slides and written up my main presentation here as it pulled together a few threads I haven't addressed in one place before. Non-IBPA members and other library-curious types might find them useful as a starting point to learn more about how libraries work, and why they're an important partner for publishers of all sizes.
Five things for July 8, 2021. That's it! That's the excerpt.
Five things for April 29, 2021. That's it! That's the excerpt.