The truth is, we don't know any specifics about Authors Equity's model beyond a press release, a few vague interviews, and a range of hot takes. Their website has very little information, and they don't currently even meet several of IBPA's minimal Hybrid Publisher Criteria.
"'The future sucks' seems to be the underlying theme of yet another edition of this newsletter. Sorry, not sorry!" Five things for February 8, 2024.
It's an unfortunate truth about books that it's never simply been about being a good writer, but as literal thousands of new books are published every month, marketability is arguably more important — and harder to define — than it's ever been.
Shatner’s on Twitter, too, which is a “micro-blogging” platform. It’s like a blog on training wheels, for bloggers too stupid or boring to put together a compelling paragraph or three, and social media gurus who don’t like dealing with people all that much. Ev and Biz clearly had no idea the monster they were creating.
The idea that publishers are fretting over losing a few past-their-prime bestselling authors is the least interesting aspect of Amazon's growing "traditional" publishing operation, but it sure has been driving a lot of chatter—and presumably clicks—this week. Several think pieces and a ton of tweets have been written about Amazon recently snatching up another couple of recognizable authors and what it means for the publishing industry, the latest twist on a decade-long story (remember J.A. Konrath and Seth Godin?), but it's just another symptom of an illness corporate publishing has been suffering from for years.
In reality, markets consist of human beings and the conversations they have with each other, and those conversations can be messy and involve multiple points of influence. For authors trying to develop an effective and sustainable digital strategy, that means you’re not just competing with similar authors and books for readers’ attention—hello, myopic comp titles!—you’re competing with readers themselves and the various channels they use to connect with each other. With the right strategy, though, you're not competing with anyone—you're authentically engaging with and contributing to a dynamic community.