Commentary on various aspects of publishing and marketing, primarily focused on books, magazines, and social media.
Penguin Random House’s “Two Percent” Marketing Gambit
Math is important, even in a creative industry like publishing. What numbers are publicly available to establish a clearer picture about PRH’s marketing spend and what it means for authors?
#DOJvPRH Antitrust Trial: A Roundtable Discussion
I had the pleasure of participating in a virtual roundtable discussion hosted by The Hot Sheet and moderated by Jane Friedman, along with Ann Garvin, M.J. Rose, Anne Trubek, and Howard Yoon. The recording is below, along with my prepared comments for the key points we intended to discuss. The whole conversation is worth listening to, with great insights across the board, and some disagreements here and there.